3 Signs Yours Website is Boring

You’ve launched your business and your website is live… but is it boring your potential customers? If you were arriving on your website for the first time, does it have the wow factor and make you want to stay and engage? As a digital creative agency, it’s our job to design and develop with functionality and wow factor in mind. Here are 3 signs that your website may be boring your audience:

No compelling visuals.

Having imagery to break up website copy is one thing. Having compelling imagery is another. Stunning photos immediately grab the attention of the user and can even get key messaging across faster than a block of text. Whether you go for bright or bold, use high quality photos that command the users' attention and make them want to stay on your website and learn more about your business.

Speaking of visuals – does your website utilize video?

A video on your home page is a great way increase engagement. A short explainer video can work wonders in terms of communicating key messaging and demonstrating your product or service. Would you rather read paragraphs of text or click a play button and get the information you need in fun and engaging 90 second explainer video?

We are a digital creative agency that loves creating explainer videos. So if you’re interested in learning more, we talk all things explainer videos in these blog posts:

Explainer Videos: Top 3 Reasons Your Business Needs One

What Type of Explainer Video is Best for Your Business?

Explainer Videos: Advantages of Animation

How Financial Advisors Can Benefit from Video Marketing

Your content is stale.

Not only is publishing fresh content good for SEO, it also lets your audience know that you are staying current within your industry. Regularly updating your website with fresh, informative content is also an opportunity to show users that you are relevant and a leader within your business sector. On the other hand, if your content remains static, there is no incentive for users to return if they come to expect the same boring content each and every time.

Lacks uniqueness.

Are you using a website template? Although there are advantages to using templates (we talk about some pros and cons in this blog post, if you really want to stand out from the crowd, we highly suggest taking the custom web design approach. Working with a digital creative agency to create a custom website can translate into a unique design that communicates your unique branding and business. If your website is looking similar to others, you may be losing credibility with potential customers who may see a template website as a lack of legitimacy professionalism.

If you’re looking to create a stunning website (or give your existing website a refresh!), please get in touch! Our digital creative agency is ready to bring that wow factor to your business website.