The top 3 reasons your business needs an explainer video:
1. Explain your product or services – in seconds.
60% of respondents to a Forbes survey said they would watch video previous to reading text on the same web page.1 Give your potential customers the details they need in a matter of seconds, up front and centre, and avoid missing the opportunity to wow them with your products and services.
2. Communicate key messaging creatively and effectively.
Explainer videos engage your customers with both audio and visual elements – you are essentially delivering the information in two formats. There is a whole theory behind the effectiveness of doing this -- the dual coding theory. So aside from video being more fun than text, it’s science :)
3. Tell your brand’s story in a fun, engaging (and memorable!) way.
This is your time to shine. As a digital creative agency, it’s our job to make sure your brand’s key messaging is at the forefront. Along with key messaging, a video can convey your brand’s personality and ‘tone of voice’ which might not get fully delivered in blocks of text. Even if they aren’t quite ready to hit the purchase button, stay ‘top of mind’ with potential customers by leaving a lasting impression.
Whether you are budding startup with a new product or an established enterprise with refreshed services, businesses of any size across all industries can benefit from an explainer video. If you are looking for a digital creative agency to help you get started, contact us and let’s start the conversation.
1 60 Seconds: How to tell your company’s story & the brain science that makes it stick (by Andrew Angus)