What Type of Explainer Video is Best for Your Business?

Digital Marketing Agency
November 02, 2020

Now that you’ve decided to take your video marketing to the next level with an explainer video, it’s time to decide what type of video would best suit your business.

And if you’re perhaps still sitting on the fence about whether you need one or not, feel free to read the Top 3 Reasons Your Business Needs One ;)

When trying to determine which type of explainer video would work best, you’ll want to consider a few factors and/or consult with a digital marketing agency. A few questions to consider might be:

  • What would resonate with your intended audience?
  • What is your goal?
  • What is your budget?

After you assess your requirements and resources, you’ll also need to decide whether you will take a DIY approach to creating your explainer video or if you will work with a creative agency / digital marketing agency.

To get you started, here are 3 types of explainer videos (including an example of each):

1.  Whiteboard Animation

Simple, static images being “hand drawn on a whiteboard”, usually accompanied by narration. As whiteboards are often synonymous with teaching and learning, it’s no surprise that this animation style is popular for explainer or education style videos.

Watch an example of a whiteboard animation explainer video.

2.  Motion Graphics

Motion Graphics is exactly that -- adding motion to graphic design. Think of it as an animated infographic, where text and graphical elements are creatively moved around and manipulated to communicate concepts. Motion graphics are great for helping your audience understand complex ideas by making concepts visual with simple, (yet eye-catching!) graphics.

Watch an example of a motion graphics explainer video.

3.  Presentation Style

Video clips, photos, text and other graphical elements animated onto slides and strategically brought to life with slide transitions for seamless story-telling. A more traditional approach, presentation style videos continue to be used as ‘real life’ imagery never goes out of style.

Watch an example of a presentation style explainer video.

If you’re looking to engage and hold your customers’ attention, incorporating video on your website is a smart move (moreover, working with a digital marketing agency to establish a video marketing plan in general could be even more beneficial). Explainer videos in particular can effectively educate, inspire and tell your brand’s story. As a creative agency, we would love to help you tell (animate!) yours. Feel free to get in touch for a free consultation and let’s put your vision into motion.

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