Explainer videos are one of the best video marketing tools you can have for you business, whether you have a physical product, a digital product or a service that you offer. You can choose to DIY your video or hire a digital creative agency to produce one for you. You’ll also need to decide what type of explainer video would best suit the needs of your business. For example, you’ll want to consider what type of video would resonate more with your intended audience, as well as your budget and time constraints.
Here are 3 advantages of an animated explainer video:
1. Generally requires less resources.
Compared to producing a ‘live action’ explainer video, an animated video generally requires hiring less talent. For a live action video, you would need to consider actors, a filming crew, as well as location rental and any particular props if required. For an animated piece, the team could simply consist of an animator, a writer and voice-over talent. You could also consider working with a digital creative agency where you may simply have access to their entire in-house animation team.
2. Simplify complex ideas.
With the help of motion graphics, engaging animations can make complex ideas easier to digest for your audience. Turn complicated concepts into easy to understand visuals for potential customers and they can better grasp all the valued features your product or service has to offer.
3. The sky’s the limit.
With animation, your story can include any character, in any situation, in any location in the world. You can choose a specific tone of voice and imagery to evoke specific emotions from your audience and set the overall desired mood. Animation also makes it easy to include your branding – incorporate your company colours, logo as well as any key imagery easily throughout.