How Financial Advisors Can Benefit from Video Marketing

It’s no secret that video marketing can bring powerful advantages to your business. Companies are seeing the benefits and choosing to invest more in video, whether they are sharing behind-the-scenes footage with live video streams on social media, or working with a digital marketing agency to create engaging videos to share on their website.

According to Wyzowl, more than 99% of people who use video for marketing say they’ll continue using video in 2021. And the demand is out there: 85% of people would like to see more video from brands in 2021 (Wyzowl).

So what’s in it for Financial Advisors?

Here are 3 Ways Financial Advisors Can Benefit from Video Marketing

1. Explain your product easily and quickly.

Video allows you to tell potential clients all about your products and services in a more engaged and simplified manner. Watching a 2 minute video that explains your wealth management services in a more visual format is less daunting than reading paragraphs of text that ‘summarize’ what you offer. 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Wyzowl).

READ our previous blog post: Top 3 Reasons Your Business Needs an Explainer Video

WATCH an explainer video that we created for Yourefolio’s estate planning platform.

FACT: We are a creative agency with extensive experience in the wealth management industry!

2. Communicate your brand effectively in a digital world.

With video, potential clients can get to know your professional brand with a single click. Use this opportunity to communicate key messaging and build trust with prospective clients. Furthermore, in this digital age, a video – specifically with your face and voice – offers more of a personal connection than a web page with a profile photo next to a write-up of your education and past experiences. According to Wyzowl, 89% of video marketers say video gives them a good ROI.

3. Improve Your SEO Rankings.

Ask any digital marketing agency and they will tell you the numerous benefits of video marketing and how it can improve your Search Engine Optimization (SEO) rankings. Here are merely 3 ways how using video can help your SEO efforts:

• Google’s algorithm takes video into consideration.
• Sharing video on social media can drive traffic to your website; traffic can helps to boost your rankings.
• Having videos on your website that people want to watch means they will spend more time on your website; the more time users spend on your website positively contributes to your SEO efforts.

Whether you choose to work with a digital marketing agency to develop a strategic video marketing plan, or create videos in-house to share across social platforms, there is so much to gain from incorporating videos into your online presence. If you’re looking to take your video marketing to the next level, contact us and let’s put your vision into motion.