A digital marketing agency is often associated with providing services such as social media marketing, email marketing, SEO, etc. However, when planning out your digital marketing strategy, don’t forget to include your website – often the starting point for your potential customers. Here are a few things to consider when designing your website and how they can affect your digital marketing efforts.
Is the branding of your website consistent with the branding used on your social media and other marketing materials? Consistency with colours, visuals and overall look and feel will ensure that you are communicating consistent messaging. When users cross over from your website to other marketing channels (like your social media pages, for example) you want users to know that they are in the right place. If you decide to work with a digital marketing agency, make sure to communicate any key messaging that should be included on your website in order to ensure consistency with other marketing channels. In addition, you may want to consider a custom website vs. using a template in order to stand out and make your website more memorable.
Whether through social media or paid ads, your website is where you send potential customers to learn more about your business. A slow-loading website bogged down by large image files or slow-loading videos and animations does not contribute to a good user experience – users may not be inclined to wait and turn to another website. On the other hand, a website that is optimized to load fast and in addition, is easy to navigate so information can be effortlessly found, will no doubt create a better user experience.
When you work with a digital marketing agency to improve your SEO through social media marketing efforts and link building, this falls under off-page SEO. On-page SEO, on the other hand, refers to optimizing your web pages in order to rank higher in search engines. On-page SEO includes consistently publishing relevant content (e.g. actively publishing blogs on your website), optimizing HTML tags throughout your website, page-loading time, etc. – definitely all things to keep in mind when developing your website.
Are you looking to create a website that is not only functional, but beneficial to your digital marketing efforts? If you need a custom website that is as unique as your business, please get in touch!