In web design, there are the home page necessities – the company logo, the navigation menu, your contact information, etc. – and then there are the elements that can decide whether a user stays on your website. According to sweor.com, it takes about 50 milliseconds -- that’s 0.05 seconds! -- for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. You’ve got very limited time to wow your potential customers.
Make sure to shine with these 3 key elements:
1. Meaningful and eye-catching visuals.
Grab their attention with a graphic or photo that triggers an emotion. A compelling visual will convince your customers to read what you have to say about your product or service. Place graphics to strategically lead the eye across the contents of your homepage in a way that the flow of information is simple and effective.
According to campaignmonitor.com, 90% of customers say that video helps them make purchase decisions and are more likely to buy a product after watching a video. Explainer videos can explain your product or service and set your brand’s ‘tone of voice’ – in one minute.
What would you like your visitors to do? Using your brand’s 'voice', choose your wording carefully to entice visitors to take the next step. Make sure to use eye-catching typography or bold colours to ensure your call to action stands out.
Looking to design a stellar website for your business? We are big fans of web design and development over here. Contact us and let’s make it happen.