Do you have a great idea for a mobile app? Or perhaps a mobile app would compliment your business. As we spend increasingly more time on our mobile devices, businesses are seeing the advantage of mobile apps and how a custom designed app can take their business to the next level. If you’re thinking of developing a mobile app for your business, it’s a good idea to consider current best practices.
Here are 3 best practices to consider when it comes to mobile apps:
It’s not just a trend – you simply can’t go wrong with a simple, clean interface. Avoiding clutter and unnecessary information will provide a better overall user experience by eliminating information overload and ensuring calls to action are clear. Consider concise copy and breaking up lengthy text and forms into pages. Animations and microinteractions are great but careful not to overdo these types of elements – they should be meaningful and not distracting for the user.
The “Thumb Rule”
Consider the thumb zone, i.e areas of the phone’s screen are easily reached (tapped) by the user’s thumbs. When designing your mobile app, think about placing essential links, buttons, etc. in areas closer and easily accessible by the thumbs for a more ‘thumb-friendly’ environment. You want elements to be convenient and provide easy interaction to encourage engagement with your audience. It is also important to note that many users hold their phone in one hand and therefore navigate mobile apps using only one thumb.
In 2020, the average smartphone user had 40 apps installed on their mobile phone (Source: Simform). Having so many mobile apps can easily create an environment where the user is bombarded with notifications. Be thoughtful about the type and timing of notifications being sent to the user. Ensure each notification holds value and consider things such as the timing and if the notification engages the user.
Looking to explore mobile apps to take your business to the next level? Please get in touch! Our team of creatives and mobile app developers can’t wait to build a mobile solution for your business.