Although your landing page and home page are definitely key pages of your website, don’t forget the importance of having a great Contact page. Furthermore, if you are using your landing page for conversions where your call to action essentially leads users to your Contact page, it’s easy to see why including a great Contact page is vital for your overall website design.
Here are a few simple tips for a better Contact page:
Keep forms short.
KISS (“keep it simple, silly”) applies here! A long form to fill out in order to contact you will surely turn visitors off. Include the minimum amount of fields that allows you to gather the information you need in order to contact and serve your customers efficiently. In fact, we are fans of applying the KISS rule in general when it comes to website design. Keeping your site clean and clutter-free with clear calls to action is always a great approach.
Make it easily accessible.
Keep a link to your Contact page accessible at all times, on all pages. Users shouldn’t have to search for your Contact information or furthermore, even scroll all the way to the bottom. The top right corner is a great spot for a link to your Contact page.
Include multiple ways to communicate.
Users like options. A contact form or email address is great but including a phone number is even better for users who are looking to get answers quickly. When it comes to social media links, although you may have already included these links throughout your website design, re-iterating social media handles for your business on your Contact page are also a great idea to encourage further communication and engagement on multiple platforms.
Include a response time.
Providing an estimated response time, whether it’s 24 hours or 2-5 business days, simply keeps customers in the loop and eliminates the guessing game of when they can expect to hear back from you. They’ll also have confidence in the fact that they’ll actually receive a response from you.
Want to talk all things website design for your growing business? Please get in touch! The Creative Faze design and development team is ready to create a website that’s sure to wow your audience.