Planning to launch a new website this year? Make sure to do some reading on the latest website development trends to ensure your website is optimized and on point with standards and any exciting innovations. Here are three website development trends that seem to be making most of the 2021 lists that we've seen.
With smart phones conveniently in our pockets all the time, it’s no surprise that we’re spending more time on them. According to eMarketer, U.S. users (ages 18+) spent over 3 hours per day on average in 2020, using their smart phones. With the internet in the palm of our hands, we’re spending more and more time browsing the web on our hand held devices rather than on desktop computers. In North America, mobile accounts for 47.6 percent of web traffic, according to Statista. The concept of mobile-first in website development entails designing your website with mobile users in mind first, as oppose to designing for desktop screens and handling mobile adaptation afterwards.
2. Motion Design User Interface (UI)
Motion Design is the use of animations on the UI that can help increase user engagement. This, in turn, can lead to a better user experience and even perhaps increase the time a user spends on your website. Not only can motion design be aesthetically pleasing and creative (grabbing the attention of users), it can also make digital products more intuitive.
3. Artificial Intelligence (AI)
From processing large amounts of customer data, to website chatbots, AI is contributing to efficiency in business processes and reshaping the user experience. Websites are able to collect and analyze consumer behaviour, offering a more personalized user experience. Although chatbots do not offer the same ‘personalized experience’, they are a way to offer 24/7 customer service and are often able to answer general questions quickly and efficiently.
These are merely 3 trends in website development that you’ll want to check out. Innovation in technology never stops and we encourage you to explore the new ideas and advancements that continue to evolve! If you’re anything like us, we love to be in the know of the innovative ways that technology can be used for business solutions. Have a cool idea that you’ve been wanting to explore? Get in touch and let’s make it happen.