Did you know that even small and mid-sized businesses can benefit greatly from mobile apps? Gone are the days where mobile apps were only associated with big name brands and large size companies. As mobile app development becomes more accessible, it’s no surprise that more businesses are including custom mobile apps into their digital marketing strategy.
Here are 3 ways your business can benefit from a custom mobile app:
Stay “top of mind” with your customers.
According to app monitoring firm App Annie, people are spending an average of 4.8 hours a day on their mobile phones. With your business’ app icon on your customer’s mobile screen at all times, you are increasing your brand’s visibility each time they look at their phone. This is where a well-designed app icon can further help you stand out from the crowd.
A custom mobile app means your brand is at your customers’ fingertips at all times. With a single click, they can find your product / service, accessing the information they need without having to open a browser, navigate to a website and possibly be bombarded with ads or other noise along the way. Offering a more convenient and better user experience may help you stay ahead of your competitors.
Staying Current with Technology Trends.
With the world of technology continuously evolving, businesses can stay relevant by leveraging innovative tools (such as mobile apps!) to improve the user experience. Take it a step further and integrate your mobile app with the Internet of Things (IoT) – a growing market – to have your product or service available on smart watches and other devices.
Thinking about a custom mobile app for your business? Please get in touch! Our design and development experts are ready to discuss all things mobile apps. Let’s see how we can take your business to the next level and if a mobile app is right for you.