Are you thinking about developing a mobile app for your business? There is no question that we are spending increasingly more time on our mobile devices. Mobile web traffic continues to increase with mobile-first website design becoming more and more popular. (Read more about mobile-first web design here!)
But no need to take our word for it – here are some important smartphone and mobile apps stats to consider!
The number of smartphone subscriptions worldwide today surpasses six billion and is forecast to further grow by several hundred million in the next few years. China, India, and the United States are the countries with the highest number of smartphone users. (Source: Statista)
The leading smartphone vendors today are Samsung and Apple. These technology companies account for about half of all smartphone shipments worldwide. (Source: Statista)
The average person spent 4.8 hours a day on their mobile phone last year—up 30% from 2019. (Source: App Annie)
Mobile apps usage
Social, photo and video apps like Facebook, TikTok and YouTube were by far the most popular mobile apps. (Source: App Annie)
Nearly 90% of mobile internet time is spent in apps. (Source: eMarketer)
Most users have more than 80 mobile apps installed on their phones. (Source: TechJury)
So it’s clear that smartphone and mobile apps usage is up and only continues to increase with time. Does it make sense to develop a custom mobile app for your business? Given these statistics, it may seem like the answer is an obvious yes! However, there are many things to consider. For example, a custom application that is mobile-friendly may actually be the optimal solution for your business needs. You’ll want to weigh out the pros and cons and consider, cost, time, etc. before making the investment.