Let's Talk Mobile Apps!

Mobile Apps
October 01, 2021

Have a great idea for a cool mobile app but don’t know where to start? Maybe it’s your first time entering this space and you're getting an earful of technical terms and buzzwords. Not to worry, we're here to help! Here are a few words to get you started with some basic terminology, or better yet, feel free to connect with us. Let’s start talking mobile apps!

  • ASO (App Store Optimization)

The science of increasing a mobile app’s visibility in an app store, i.e. improving the ranking / performance of your mobile app listing.

  • DAU (Daily Active Users)

DAU is the number of unique users who use your app in a day.

  • Deep Link

A deep link sends users directly to a specific item or piece of content that is found within a mobile app.

  • Geotargeting

Targeting users based on their location (i.e. using location data) in order to send app messages that are relevant to their locality and behaviour.

  • Hybrid Mobile Apps

Hybrid Mobile Apps work across multiple platforms. They are built through HTML, CSS and JavaScript web standards and then run inside a container that allows them to be installed similarly to a native app. So hybrid mobile apps can run on both Android and iOS having just one code base.

  • MAU (Monthly Active Users)

MAU is the number of unique users who use your app in a month.

  • Native Mobile Apps

Native mobile apps are apps that are built for specific platforms, i.e. they are written in a programming language that is compatible with a particular mobile operating system such as iOS or Android OS.

  • Push Notifications

Messages that an application delivers to the user even though the user is not actively using the app. For example, a message that appears on your mobile phone’s home screen that was sent by an app that is currently not open.

  • ‘Stickiness’ (DAU/MAU) Ratio

The stickiness of mobile apps refers to how engaging the app is for users, encouraging them to stay active in the app. The DAU/MAU ratio is the number of daily active users over the number of monthly active users. Expressed as a percentage, it is the proportion of monthly active users that engage with your app in a single day.

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