3 Tips For Your Small Business Website

Your business may be considered a “small business” but that doesn’t mean your website shouldn’t be top quality. Whether you are building it yourself or working with a digital creative agency, user these tips to ensure that you are on your way to delivering a first class user experience to your customers.

Be intentional when choosing your domain name.

Your domain name, i.e. your web address, can affect user experience and SEO so choose wisely. You’ll want a domain that’s easy to remember and preferably on the shorter side in terms of length. Keep it easy to spell and avoid hyphens and numbers for a short and sweet web address. Including keywords that are relevant to your industry can also help with SEO.

Mobile-friendly is a non-negotiable.

With the amount of time that we spend on our mobile devices, it is imperative that your website is mobile-friendly. You’ll want your website to look and function consistently across all platforms, that is, whether it’s being viewed on a desktop, tablet or mobile phone. If you are working with a digital creative agency, you may want to even discuss if a mobile-first website is right for your business.

Go for quality copy.

Invest in quality copy writing and also pay attention to how it is presented on your website. The content should be “skimmable”, i.e. users can easily skim over the content and find the information they want quickly. There are various ways of effectively organizing and laying out your content to achieve this, such as categorizing topics as well as making good use of typography and white space.

One advantage of working with a digital creative agency like ours is that you get access to our entire team of creatives for an all-in-one solution. From our graphic designers and web developers, to our mobile experts and copy writers, you can count on quality and cohesiveness across your website.

So if you’re thinking about working with a digital creative agency to create a website, please get in touch! No business is too big or too small for our team of web experts. Whether you need innovative web services, a winning explainer video or compelling content writing, we are a one stop shop for digital creative services that will take your business to the next level.