When it comes to updating your website, some guidelines suggest “refreshing” your site every 2-4 years or simply “whenever it needs updating”. Things like budget and time constraints can affect your decision on whether you decide to update your website. However you may not want to wait too long, as an ‘outdated’ website may be negatively affecting your business. Here are some indicators that it’s most likely time for a website refresh.
3 Signs That it’s Time To Update Your Website
1. Your website is not Mobile-Friendly.
According to StatCounter (gs.statcounter.com), as of April 2021, 56.16% of all web traffic came through mobile phones. As we spend more and more time on our hand held devices, ensuring that your business can be easily accessed on cell phones and tablets is a must. You may want to even consider a mobile-first approach for website development.
2. Your branding has changed.
Whether it’s your overall messaging or simply your brand colors, if your brand has evolved in some way or another, you’ll want to make sure that your website evolves with it. Consistency with the visuals that you use across all platforms will communicate consistent overall messaging and also let users know that they are in the right place.
3. Managing content is difficult.
Making day-to-day updates to your website should be easy. Content Management Systems (CMS) have come a long way in website development, allowing you to add, edit and publish content with no coding experience required. If keeping your website content relevant is a struggle due to a CMS that is difficult to navigate, you may want to consider updating to one of the many user-friendly tools available on the market today.
These are merely 3 indications that your website may be in need of an update. Have questions or want to discuss your website in more detail with a professional? Get in touch for a free consultation! If you decide that it’s time to refresh your website, our website development team of experts will design a website that you can get excited about.