As we spend more and more time on our smart phones, there are more opportunities for mobile app development and innovation. According to Statista, in the third quarter of 2022, Google Play offered around 3.55 million applications for its users, making it the app store with the highest number of applications; the Apple App store being the second-largest with around 1.6 million apps. So what’s in store for 2023? Here are a few mobile app trends to look out for in the upcoming year.
Low Code or No Code Application Development
The same way that WordPress made blogging and website development easier, low code and no code platforms for developing mobile apps are becoming popular as they make app development easier. Building mobile apps with editors and drag-and-drop features could be on the rise in 2023.
Mobile commerce, or m-commerce, is the purchasing or selling of products and services using a mobile device. M-commerce apps address the increasing number of mobile users who make purchases directly via mobile apps vs. through web pages. There are a number of advantages for retailers to consider an m-commerce app, such as improving conversion rates and increasing customer engagement.
The increasing popularity of wearable devices creates a great opportunity for mobile app integration. Consider building mobile apps that not only easily integrate with wearables (for example, allow the user to track health metrics) but also offer an outstanding and customized user experience.
Augmented Reality / Virtual Reality
As innovations with augmented reality (AR) and virtual reality (VR) continue to provide more immersive experiences for users, it is no surprise that more and more mobile apps are integrating these technologies. For example, a mobile app for a home decor business can provide a more personalized user experience by allowing a customer to see how specific paint colors or furniture might look in their home.
Dreaming up an idea for a mobile app? Perhaps you can take your business to the next level with an app that provides a more customized and engaging experience for your customers. The Creative Faze team of mobile app experts can’t wait to build a winning application for you and your customers! Get in touch today for a free consultation.