Further Afield Travel and Tours Inc.
Further Afield Travel & Tours is a Canadian travel agency specializing in guided tours, vacation packages and personalized travel planning.
As the business grew, Further Afield needed more than a traditional travel website. Creative Faze developed a complete digital foundation that combined an engaging customer experience, self-service travel resources, content management and digital marketing to strengthen visibility, improve traveler engagement and support long-term business growth.
Further Afield needed a digital presence capable of attracting new travelers, showcasing travel experiences and helping customers research and plan their journeys.
Limited online visibility made customer acquisition more challenging, while travel and destination information needed to be easier for customers to discover and for the internal team to manage. The organization also needed a flexible foundation capable of supporting evolving content, marketing initiatives and future growth.
Creative Faze developed a digital strategy focused on customer engagement, content accessibility, online visibility and long-term scalability.
The resulting platform brings together travel packages, destination information, self-service resources and customer touchpoints within one connected digital experience. SEO and content marketing support discoverability, while flexible content management gives the Further Afield team greater control over ongoing marketing initiatives.
Key Capabilities
- Digital Strategy & Customer Journey - Created a connected digital experience designed around how travelers research, explore and plan their journeys.
- SEO & Digital Visibility - Implemented search optimization and a digital visibility strategy to improve organic discoverability and attract prospective travelers.
- Content Marketing & Travel Resources - Developed content-rich experiences that support traveler research, engagement and organic visibility.
- Self-Service Travel Tools - Introduced resources including the Travel Nook and CIBT Entry Guide, giving travelers easier access to destination insights and entry requirements.
- Flexible Content Management - Enables the internal team to independently publish tours, update destinations and promote seasonal travel experiences.
- Scalable Digital Platform - Provides a flexible foundation capable of supporting new destinations, services, content and ongoing marketing initiatives.
The platform established a stronger digital foundation for customer acquisition, traveler engagement and continued business growth.
The solution helped:
- Establish a professional and trusted online presence
- Improve traveler engagement through interactive digital experiences
- Simplify access to travel planning resources
- Increase online visibility through SEO and content marketing
- Give the internal team greater control over ongoing digital content
- Create a scalable platform supporting future marketing initiatives and business growth
Hear directly from our client about their experience working with Creative Faze and the impact of our work together.
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