Cogeco (YourTV and NousTV)
Cogeco operates community-focused television platforms serving audiences throughout Ontario and Quebec. Through YourTV and NousTV, the organization delivers local programming, community event coverage, public announcements and region-specific content.
Following a broader corporate brand refresh, Creative Faze partnered with Cogeco to modernize the digital experience across both platforms, creating greater consistency between English and French properties while preserving existing functionality and platform stability.
Cogeco needed to translate its refreshed corporate identity across two established Drupal platforms supporting different languages, regions, content types and community audiences.
Rather than rebuilding the platforms, the challenge was to modernize the experience within the existing architecture while maintaining functionality and user familiarity. The solution also needed to create greater consistency across YourTV and NousTV and provide a reusable framework for future community content and microsites.
Creative Faze evaluated the existing Drupal architecture, templates and theming framework before developing an implementation strategy that balanced modernization with operational continuity.
We translated Cogeco's refreshed corporate identity into a cohesive digital experience across YourTV and NousTV, enhanced high-visibility community content areas and established reusable design and theming patterns that could support future digital initiatives without requiring platform redevelopment.
Key Capabilities
- Bilingual Digital Experience - Delivered consistent English and French experiences across YourTV and NousTV while respecting language-specific requirements.
- Existing Platform Modernization - Modernized established Drupal platforms while preserving existing functionality, architecture and user familiarity.
- Drupal Front-End Development & Theming - Enhanced existing Drupal themes and front-end experiences without introducing unnecessary platform redevelopment.
- Community Content Experience - Extended the refreshed experience into high-engagement community content and user touchpoints.
- Reusable Microsite Framework - Developed standardized templates and theming patterns for show pages, event pages and future community initiatives.
- Scalable Design Framework - Established reusable patterns that make future enhancements easier to implement while maintaining consistency across Cogeco's digital properties.
The engagement created a more unified digital experience across Cogeco's community media properties while preserving the stability of its existing technology environment.
The solution helped:
- Create greater consistency across YourTV and NousTV
- Deliver a cohesive bilingual digital experience
- Modernize established platforms without unnecessary redevelopment
- Improve consistency across community-facing content
- Establish reusable templates for future microsites and initiatives
- Reduce effort required for future digital enhancements
- Create a scalable foundation for continued community content growth
Hear directly from our client about their experience working with Creative Faze and the impact of our work together.
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