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According to statistics, 5.1 billion out of 6.8 billion people on the planet have their own cellular phones and today, the number is still growing, and most of these cellular phones are smartphones. A smartphone is defined as a mobile phone that performs many of the functions of a computer, typically having a touchscreen interface, Internet access, and an operating system capable of running downloaded applications. A smartphone is a device that lets you make telephone calls, but also adds in features that, in the past, you would have found only on a personal digital assistant or a computer—such as the ability to send and receive e-mail and edit Office documents, for example. 
 
According to one study, the number of people using the internet through their smartphones is rapidly growing and has more than doubled in the past 5 years, same as the number of users downloading and using mobile applications. Of those who use the Internet or email on their phones, more than a third go online primarily through their handheld devices. 
 
If you are a smartphone user, you will be familiar with what a mobile application is, but not all applications on your smartphone are called mobile application, there are applications that are called mobile web app applications. Facebook, Instagram and other social media applications are only a few examples of mobile applications, while Google, Safari, and Mozilla are only a few examples for mobile web applications. 
 
To give you a better understanding, according to one website, a mobile website application is similar to any other website in that it consists of browser-based HTML pages that are linked together and accessed over the Internet (for mobile typically WiFi or 3G or 4G networks). Also, web apps are not real applications; they are really websites that, in many ways, look and feel like native applications but are not implemented as such. The obvious characteristic that distinguishes a mobile website from a standard website is the fact that it is designed for the smaller handheld display and touch-screen interface. Increasingly, responsive web design is becoming the new standard for websites that are not only mobile-friendly, but that can scale to any sized device - from desktop down to tablet and handheld smartphones, whereas mobile applications are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple’s App Store, Android Market, or Blackberry App World in order to find and download apps for a given operating system. The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection.
 
The process of creating a mobile web application is called mobile web apps development. Mobile web apps development has become popular because of the growing number of people browsing the internet through their smartphones and other handy devices, such as tablets. Mobile web apps are easier to utilize on a smartphone because the user will not have to go through a browser which may take a few additional steps. With mobile web apps, the user will only have to press one single button—which is the app itself—to bring him on a browser. Mobile web applications are more user friendly for smartphone users as well because they are designed to be used on a mobile phone. If you want to know the difference, you can try browsing the web on a browser and try it on a mobile web app. You can see the difference and appreciate the mobile web apps when you use your smartphone in browsing the web. 
 
Many of us use the internet almost every day. We use the internet to gather information, to communicate, to complete various tasks, to be entertained, to share files, to socialize, for education, to buy or sell items, to learn, to stay updated with what’s happening and many other reasons. Every time we use or browse the internet, we go to websites. Websites are the pages where we go or do specifically the things we want over the web. Websites such as facebook.com, google.com, youtube.com, ebay.com, amazon.com, wikipedia.org are only a few of the websites we commonly visit when we browse the internet, but have you ever considered how these websites were created?
 
Web Development is the process of creating a website and putting it up on the web. The process is tricky and complicated, but there are professionals who can do the job easily, and they are called the Web Developers. Under the process of web development, there is a process that is known as Web Design. Web Design basically concerns the design of the website as a whole. What you immediately see on a website when you visit one is done as part of the web designing. It can truly pay to have a website that has been well designed because it will be more intuitive and, therefore, easier for visitors to use. 
 
There are two ways to do a web design: a Custom Web Design and using Website Templates. With Custom Web Design, many people think that just because it is a custom job that this design approach will be expensive because of the need to hire web designer and things like that rather than using a free website template or purchasing a cheap one. 
 
Here are few of the main benefits of Custom Web Design: 
  • Your website will have a unique design. 
  • You can personalized and have a web design that will fit the business. 
  • The website will be search engine friendly which is very important as this is responsible for bringing visitors to your website. 
  • The website will be more adaptable to your company’s needs.
  • Your website could have a good “scalability.” 
 
Benefits of using Website Templates: 
  • Get inspiration on colors, layouts and features.
  • Very low budget.
  • Shorter development time when you need to get up and running as soon as possible.
 
Disadvantages of using Website Templates: 
  • There might be lots of people using the same template you are using. 
  • You will be limited to using only the website templates available. 
  • Your website will be less search engine friendly.
 
When you are deciding on which is better, custom web design or website template, it is better to consider what will be more beneficial. If it is for your business, it is always better to keep in mind that you want your business to stand out among others. With Custom Web Design, you might be spending more initially, but it can be a great investment in the future success of your business. If you just want to give it a try and you do not want to spend much money to have your own website, you could give Website Templates a try. 
 
In general, to have a good working website up on the web will cost you some amount of money, whether you go with an upgraded template or a custom design.  Tailoring your website to your business is truly a great investment that will benefit your business in the long run.