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You’re more than a business – you’re a brand. So work with a branding partner that thinks of you like a friend we just can’t get enough of. We consult (and then consult some more) until we know everything there is to know about you and your company. Then we take all that juicy information and transform it into intelligent insights, thoughtful analyses and bold solutions that bring your business to life.

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Digital Marketing

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You Don’t Wanna Miss This

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We call it our blog but it’s much more than that.

Here’s where we talk about what we know and what we don’t. We like putting it all out there.

Technology has taken many forms throughout history, and it still continues to awe and inspire!  From smartphones, computers, tablets, laptops, cameras, home appliances to so much more, it seems that technology is becoming increasingly important and essential to our daily lives.  It has simplified our chores, entertained our evenings, and connected people across the globe.  Everywhere you look, you can see the influence of technology.  From communicating to looking up information, technology can make many areas of our lives easier, often with just few clicks.

The internet is one of the first things many people think about when they consider today’s technology.  People of all ages are utilizing online services and many are highly proficient, particularly younger generations.  Individuals, businesses and other organizations are finding ways to connect, coordinate, and cooperate through online resources.  Doors are opening up new opportunities every day.

It seems that most things in this world change with time, and a perfect example of this is the world of advertising. There are a lot of things that are now being digitized and moved online, and we can see this in the way advertising has evolved in recent decades and has also moved into the cyber realm.  Now, we have digital creative agencies that cater to online advertising needs. For most businesses, advertising is a huge part of their marketing budget, and companies go to great lengths to make sure they are advertising in the right way to the right group. Digital creative agencies are sometimes mistaken as advertising agencies; however, they are not. Though they serve quite similar purposes for their clients, advertising agencies primarily deal with traditional mass media, while digital creative agencies deal with internet and digital campaigns. In addition, advertising agencies make their money on ad placements rather than the work itself, while digital creative agencies make their money by the service they give their clients in creating the ad they were hired to create.

Technically, a digital creative agency is not a web design company like many people mistakenly believe.  Digital creative agencies have extensive skills, knowledge and expertise in many areas that a typical web designer does not. A genuine and well-founded digital creative agency understands every client need and has all the tools and expertise necessary to meet the need of the client.

A good digital creative agency is usually composed of broad-minded people, artistic storytellers and great problem solvers. These people provide the creative edge to a project.  They may also be helpful in developing a solution for clients with budget constraints or other limitations.  In addition, a digital creative agency should partner with their clients in meeting the goals. The client should feel welcome to express thoughts, and the agency should allow for open communication. The digital creative agency should also encourage the client to share his or her ideas in developing the project so that the final product represents the client and is well matched with the rest of his or her business. There should be collaboration and partnership between the two parties, the client and the agency, to have a successful outcome and meet the project’s goals.


Technology: the science of craft.  In every place we look right now, there is something that represents technology. It has been a part of our daily routine, and we are living with it every day. We take advantage of it whenever possible.  Some people like the quip that technology is one of man’s greatest inventions. As part of this technology, the internet is growing and evolving every day. The internet has never been more accessible than it is now, and many people use it daily; some consider it an essential part of their daily routine.   We use the internet in so many ways, like looking for information, socializing, shopping or even by spending our spare time with a downloaded book or streaming a video. When we get online, we usually go to web applications and websites to find what we are looking for, but have you ever thought about how those were made?

A website can have many features, like information about a company or product, for instance. A website can be a commercial website, a non-profit group or government website, or even a personal site.  In other words, a website may be created for industry, for a variety of organizations, or even for single individuals.

Basically, web applications and websites are created through different kinds of programming languages, such as HTML, Java, Ruby on Rails or many others. In this blog, we will give more focus on what and how web applications and websites are created under the programming language Ruby on Rails.

Technically, Ruby is a programming language which was created 20 years ago by Yukihiro “Matz” Matsumoto, and Rails serves as a framework for the Ruby language. Among other programming languages available in the market, Ruby ranks among the top 10. As with Java, Ruby is a general purpose programming language, which means it is suited for a large variety of applications; however, it is best known for its use in web programming.

Created by David Heinemeier Hansson, Rails is a web application framework that extends the programming language Ruby, which is where we get the name “Ruby on Rails,” but today it is mostly referred to as simply “Rails.” Rails is technically a software code that is added to the programming language Ruby to form a package library that is installed using the OS (Operating System) command-line interface.

Rails is a substructure for creating websites. It combines the programming language with CSS, HTML and JavaScript to make a web application that runs on a web server.  For this reason, Rails is considered a back end web application development platform.

To create a website or a web application, it usually takes more than one person to get it up and running, and maintenance is another important consideration. It can be time consuming and requires a lot of skills to create. If you are a business or an individual who wants to have your own website, there are a number of Ruby on Rails development agencies that can help address your concerns.  These agencies are usually composed of well trained, experienced and licensed experts who can help their clients achieve their goals. If you want to look for one of these agencies, a simple internet search can help you find an agency that fits your needs.  Ruby on Rails development agencies can also be found online.   Think about your goals and what you’d like to achieve, and they’ll help make it happen.  If you don’t know where to start, try calling for more information and ask what they can do for you.  You might be surprised at the opportunities that unfold!