Why is Web Development Important?

If you’re a smart consumer, then you probably poke around the internet looking for additional information on products you'd like to buy because you prefer making informed decisions. In fact, statistics by the eCommerce Foundation show that almost 88% of consumers will search for information about a product or service before making a purchase online. Statistics and behaviors like that are reason enough why a website is important in today’s age.

But of course, in order for a website to fulfill its purpose, it needs to be properly designed and developed.  In this article, we’ll be focusing on the importance of website development.

If you want to give your business a chance to succeed in today’s global competitive market, then you will surely need a website, but not just any website; it needs to be properly made and designed. Your website will be the backbone of your online presence as all your digital marketing leads to it.

Let's discuss the different reasons why web development is important for your brand or business.

• Accessibility

If you believe that having a physical outlet or some sort of store for your business is enough, then you’re gravely mistaken. Sure, it might catch someone’s attention from time to time as they pass by, but that’s it.  Unless your product has already proven to be better than your competitors, it will be difficult to win over customers or draw in potential customers beyond a certain distance; competitors may simply be more convenient.

On the other hand, if you have a website, you can set it up to be just like an online store as well. So not only is it good for obtaining new audiences and potential customers, you can also treat it as your secondary market, if it’s a viable product to be shipped that is.

Also, some of your customers may talk about your brand or product with their friends.  If they go to the internet and decide to check out your website, and you don’t have any, then you’ve potentially lost a customer already.

• Credibility

As a business, building and establishing credibility is something that you need to do. And as stated above, a business without any online reference or website, will immediately be seen by consumers as not reliable. So how does a website help build your credibility?

It’s simple, actually.  A website enables your customers to see and be informed about what your brand, product, or services is all about. In addition to that, a website also allows you to showcase your expertise, experience, and some customer testimonies to further cement your brand.

By doing this, you establish sort-of a bond and trust with your customers, which is a crucial first step in establish a long-term relationship with your customers.

• World Wide Marketing

With an established website, you can now start marketing your products or brand in several social media platforms, forums, and more. Basically, a website will grant you access to audiences from all across the globe. And what’s best about online marketing is that you can tailor or aim for a specific type of audience.  This specialized targeting can help audiences see how your product or service relates to them and their specific needs, increasing your chances of potentially closing out a deal.