We actually considered making an explainer video about explainer videos because let’s face it, no one likes to read blocks (and more blocks) of text.

Having said that, we will not be offended if you skip the blocks of text below and would rather just see some examples.

Find some of the videos our digital creative agency has done for our clients here: Yourefolio, ARG, Conexiom, Comnio.

So without further ado…

The top 3 reasons your business needs an explainer video:

1. Explain your product or services – in seconds.

60% of respondents to a Forbes survey said they would watch video previous to reading text on the same web page.¹ Give your potential customers the details they need in a matter of seconds, up front and centre, and avoid missing the opportunity to wow them with your products and services.

2. Communicate key messaging creatively and effectively.

Explainer videos engage your customers with both audio and visual elements – you are essentially delivering the information in two formats. There is a whole theory behind the effectiveness of doing this -- the dual coding theory. So aside from video being more fun than text, it’s science :)

3. Tell your brand’s story in a fun, engaging (and memorable!) way.

This is your time to shine. As a digital creative agency, it’s our job to make sure your brand’s key messaging is at the forefront. Along with key messaging, a video can convey your brand’s personality and ‘tone of voice’ which might not get fully delivered in blocks of text. Even if they aren’t quite ready to hit the purchase button, stay ‘top of mind’ with potential customers by leaving a lasting impression.

Whether you are budding startup with a new product or an established enterprise with refreshed services, businesses of any size across all industries can benefit from an explainer video. If you are looking for a digital creative agency to help you get started, contact us and let’s start the conversation.

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¹ 60 Seconds: How to tell your company’s story & the brain science that makes it stick (by Andrew Angus)



 

Ruby on Rails is a web development framework that provides Rails developers a way of writing code that saves more time. “Rails” is one of many web frameworks in the world of application programming, web construction, and development. The frameworks are a collection of code libraries that give app and web developers ready-made solutions for repetitive tasks that are very time consuming—tasks such as making menus, tables, or forms on a website.

How does Ruby on Rails work?

Instead of having to write down every single code in a program from scratch, web developers can look for a particular framework and find the code for common functions that they can then utilize in the websites or web applications that they are building . Most of the time, web frameworks are only specific to a certain programming language. The Rails framework is basically a web framework written on top of the “Ruby on Rails” programming language. 

What is a Framework

A framework is a set of programs that you can use in developing your own application or software. It is a collection of tools, codes, and utilities that give you a specific build to work with when you’re writing or making software. The main purpose of the framework is to have designers and developers focus on building a new and unique feature for their website based on projects instead of just re-inventing through coding. A framework is basically created to improve the performance and efficiency of your web application development task. These frameworks are equipped with nice features such as session management and database access libraries as well as templates. 

What Rails does

“Rails” is a development tool that gives web developers a framework, giving a structure for every code they write. The Rails framework assists developers in building websites and applications because it abstracts and/or simplifies common repetitive tasks. With Ruby on Rails, the programmer does not have to spend a huge amount of time configuring and making files in order to get setup. Rails comes with a set of conventions which help speed up development.

How do you learn Ruby on Rails

In terms of really learning how to use Ruby on Rails, a good place to start would be from your usual suspects – you can take a free Ruby on Rails tutorial from various sites such as Codecademy and Udemy.  Another good option would be to enroll in a paid online class with instructors teaching you, or learn from forums on programming sites such as Stack Overflow. Because of Ruby on Rails' fame and community support, there are also great Rails organizations (such as Rails Girls and RailsBridge) that offer to teach Rails classes, meetups as well as workshops.

If you wish to learn more about how you can start developing your own website or app, feel free to contact us at any time. We are a group of experts who are willing and eager to help.

Digital marketing is a very special branch of marketing that uses devices that are or can be based online – such as mobile phones, desktop and laptop computers, and other media devices – to promote certain products and services. Basically, it’s a virtual billboard for all your marketing needs. And there are a number of different digital marketing strategies you can choose from.

Types of Digital Marketing

• SEO

SEO or Search Engine Optimization refers to the process of getting traffic or visibility from the free search results on search engines. After searching a specific keyword using a particular search engine ( Google, Yahoo, Bing, etc.) SERPs or Search Engine Result Pages can be seen by the users. The user receives a results page based on browsing history, keywords, location, and the time of day. Your rank determines the visibility of your site. You get your site to appear at the top of the results by optimizing your search engine. This means working to improve your site both from the inside (content) and the outside (relations).

•  Search Engine Marketing

Contrary to SEO, Search Engine Marketing or SEM deals with paid traffic from search engines. With this type of digital marketing, you purchase ad space that appears on a user’s search engine results page (SERP). Some of the most common paid search platforms, like Google AdWords and Bing Ads, require you to pay a certain amount in exchange for publishing your advertisement. They display your advertisement in a variety of places on a SERP through specific keywords or phrases. An example of this is pay-per-click advertising. This digital marketing method charges your company each time your advertisement is clicked. Social media has recently adapted to this particular method.

• Social Media Marketing

Everything you do to improve the traffic and visibility of your company, products, and/or services through the use of Facebook, Twitter, Instagram, and the like is known as Social Media Marketing. It's no question that social media is the biggest market there is in the internet universe. That being said, it is also the perfect platform to advertise your company. It allows you to interact with your market in a closer, more intimate manner. You also gain more accurate and useful feedback through this type of marketing method. One of the best tools for this method is what we call "sharing." It basically means free advertising for you. 

• Content Marketing

This type of marketing method is great because it melds good content with other types of marketing, such as social media marketing and SEO. In order for you to gain sales and generate leads, this type of method requires you to provide quality, meaningful content to your users. Examples include Youtube video blogs, Tweets, and blogs on your website. Always be mindful of your content. Always see to it that your content appeals to your target market. 

• Affiliate Marketing

Those who use affiliate marketing include bloggers and e-commerce websites. It's basically hiring someone to sell your products or services for you. Affiliate marketing is a method that requires you to pay for conversions. You determine the rate for this type of marketing and the affiliate earns a commission. If you choose this marketing method, you must make sure that all your terms and conditions are discussed thoroughly beforehand. 

• Influencer Marketing

This type of marketing uses people who are considered to be experts by your market. These people have a huge online reach and are beneficial for your market in order to earn sales and increase traffic and visibility. These people are considered to be famous. Celebrities and singers are examples. Sites such as Instagram and Snapchat hire influencers to promote their products and services by posting pictures with them and the product/service in it. 

Always be sure of who you are hiring before you hire them. Make sure their followers are real accounts and not fakes. Verify their Google analytics if you must.

• Email Marketing

With this marketing method, you update your email subscribers regularly about your company. This is unlike any of the other marketing strategies as it creates an intimate relationship between you and your market as they find value through your emails. These subscribers were not paid, they were earned therefore making them more valuable. These people will most likely become active buyers. 

• Viral Marketing

Viral marketing causes a very big ripple in website traffic in a very short span of time. This marketing method is when a post that is funny, trendy, and/or weird enough gains a massive amount of shares online. This is, in a way, connected with social media marketing.

• Mobile Phone Advertising

 With the use of your mobile phone, you can advertise by using SMS as a mode of communication. This could prove to be useful in local marketing. Each of the types of digital advertising can be applied using mobile phones. 

Work with Us

If you want to find out what’s going to work for your business, give us a call. We’re a team of digital marketing professionals with over a decade of individual experience. Contact us to book a FREE consultation.

Small-scale businesses are springing up more than ever in 2020 and these start-ups are relying on digital marketing to get their service out there. They are resorting to outsourcing a professional digital marketing agency than creating their team for a good reason.

 Working with a credible digital marketing agency can do wonders for your business, and it often yields high-profit results. This allows you to collaborate with highly experienced digital professionals that can help you attain your marketing goals.

Here are 4 things why you need to work with an agency that knows what they’re doing:

Skill Access

Creating in-house marketing experts to take care of your online platform is not an easy task. This is because the needed skills to complete the team are too expensive to hire or they are not an easy find. Also, it’s not feasible for your company to hire these skilled employees if you don’t need their services daily. 

Keep in mind that your campaigns will vary throughout the year. For instance, branding and SEO integration start at the beginning and social media marketing towards the end of the year (Christmas Sales and Holiday Promotions).

Having a digital marketing agency to assist you retains the employees, so they have the right people to efficiently meet your marketing goals. As a result, it saves you time, money, and effort.

New Perspectives

Having a digital agency at your service gives you a new perspective. These people have worked on a variety of businesses, niches, and marketing pros. As part of the nature of their job, they are continuously learning new skills and ideas.

They can help you apply innovative marketing techniques to your business. What’s more, these employees must complete professional development requirements. 

This is an opportunity to tap into the experience and insight of professionals for a more effective marketing approach. 

Business Space for Growth 

One of the many advantages of outsourcing is scalability. With a solid marketing plan, skilled team members, and great products, your business is bound to grow. When that happens, there will be a change in the flow of your business operations.

A team of marketing experts from a digital agency can respond and cater to the changing needs of the business and has experience in making business operations more efficient. 

In other words, your in-house team sales and operations can focus on their jobs without disturbances. Leave the digital marketing platform to the pros while you do what you do best. 

Work with Creative Faze

Creative Faze is a team of highly qualified team members with over a decade of experience in the industry. We pride ourselves on quality services as we deliver guaranteed results. We have handpicked our team meticulously, we only work with the best, so we could give you the best of experience. 

Do you have any questions or inquiries? Call us today! We are your go-to digital marketing agency at your beck and call.

Wondering why your website isn’t drawing enough traffic or you’re having trouble converting your visitors? It might be due to bad website design. If that’s indeed the case – then you need to get a competent web designer that can overhaul your website.

A solid web design can and will be a solid investment for you in the long run. 

Here are the following reasons why a solid web design is important.

1. A High-Quality Website

Sure, there are tons of templates out there that one can use without having prior experience in web design, but that’s about it. It may look good, but does it function as good as it looks? Does it help you grab the audience’s attention? You can’t expect to make top-of the line web design with only templates, unless you know what you’re doing.

A well designed website can hook your audience’s attention in mere seconds and retain it, compelling them to explore more, which can lead to a business opportunity. 

2. More Optimized Website

A properly designed website will function smoothly, giving your visitors an awesome user experience. Functionality and responsiveness are two essential factors in keeping your visitor to your website. If your website is janky and slow, there’s a huge chance that they will be turned off and would click off your website in a heartbeat. 

3. SEO

SEO may be a buzzword back in the days, but in today’s digital age, it has become essential in order for a website to get attention. It doesn’t matter how beautiful your website is if no one ever comes across it due to non-existent SEO.

Your website needs to be designed in a way that it conforms with the current SEO standards. Having a high SEO rating means that you appear higher on search endings and as a result, your website will generate more traffic, giving you more chances of converting.

4. Mobile Friendly Website

The number of people browsing from their tablets and smartphones is ever increasing – thus making it important that you cater to them as well. A solid web design makes it so that your website is compatible with today’s mobile technologies.

A non-mobile friendly website could simply deter any of your visitors from ever visiting your website again. And where do they go when they click off your website? Your competitors. 

5. Credibility

Letting your visitors know that your business is credible can go a long way when it comes to turning your visitors into costumers. One way of increasing your credibility is to put up honest reviews on your website, letting your visitors know that you’re trust worthy. Another way is to put your credentials, such as your years of experience, how long your company has been around, certificates, and more on your website. These, if put properly on your website, they can significantly increase your chances of increasing your business.

For entrepreneurs and individuals who are still debating whether they should invest in a good web design or not, here’s your answer. We are living in a digital age where almost everyone spends a considerable amount of their time on their phones or on their computers browsing the internet. 

If you want to gain more audience, have better exposure, and a better chance of converting visitors into costumers – you need a responsive and well-designed website.

A good web design:

1. Captures Your Audience’s Attention

In today’s digital age, the attention span of a majority of the people have significantly decreased. And a recent study has also shown that if an individual is given 15 minutes to consume any kind of content, they prefer that content be aesthetically pleasing. 

Once a visitor clicks on your website, you only have about 18-22 seconds to capture their attention. Once you’ve got their attention, it’s a matter of keeping them engaged. A solid web design will do both.

A properly designed website can hook your audience’s attention in mere seconds and consistently keep them engaged as they become acquainted with your business. The longer they’re on your website, the more likely they will be converted.

2. Gives Your Business a Good First Impression

Your website is essentially the face of your business on the internet. The look and design of your website will reflect your business, and if a website is badly designed, outdated, unappealing, or dry - it will give your audience a negative first impression – which is not what you want.

A good web design will hook your audience from the get go, inviting them to explore more of your website and, as a result, they’ll get to know your business better, creating trust between the two parties and as a result you’ll have a better chance of converting them into costumers.

3. Establishes Credibility

From the beginning of online shopping, customers have been wary of purchasing things online – be it a product or a service, but there are things you can do to help people feel at ease. A professional design with easy to find security assurances and honest costumer reviews is enough to sway the opinions of your visitors. Having an updated site that’s easy to use with information about your business and credentials will be a huge boost to your credibility.

4. Your Competitors Are Doing It

The most important reason as to why you should invest in a great web design is because your competitors are already doing it. If you don’t stay relevant, you’ll fall significantly behind in the race to establish yourself as an industry leader online and offline.

In an online world, one’s entire interaction with your business, from start to finish, may be entirely online. In order to guarantee your success, working with a competent and reliable web design agency is a must. A reliable web design agency, such as The Creative Faze, with their experience in web design, and their access to the latest tools, knowledge, and strategies will guarantee the success of your online endeavors.

Now that you’ve finally decided to leverage the online tools available for you to expand your business – the question now becomes, how? Well, that question might be more complicated than you think – especially for one that has no knowledge regarding design and development.

If that’s the case – then why not leave it to the professionals? Professionals like a digital creative agency.

Here’s how professional digital creative agencies can help you, and why are they important:

1. You’re always up to date with the latest trends

If you’ve ever dabbled in the idea of keeping up with trends, algorithms, updates, strategies, and what not – then you know how tedious and time consuming it is. And what’s worst about it is that, it’s constantly changing – so you need to dedicate tons of resources into researching alone.

But with a digital creative agency, you won’t worry a single thing about it anymore. They will be the ones responsible for keeping up with all the latest trends. This is what they do in order to be effective with their jobs and if they want to stay on top.

Working with a good digital creative agency means you have access to valuable information about the latest trends and strategies.

2. Reliability and Accountability

A great digital creative agency is someone that you can rely on and can hold accountable.

Reliability in a sense that you can contact your project manager and get the latest updates on the project, about the stats, strategies, and etc. Having a reliable agency also means that you get timely and quick updates from them and that you can trust to use the latest and best strategies to ensure your success.

As for the accountability aspect, you’ve got an agency that can explain why the project is doing bad, why it’s happening, and how they can fix it.

3. Expanded Team

When you hire a digital creative agency – you naturally expand your workforce. If you already have an in house team – a digital creative agency would be like an extended version of it, and probably the better one. Why? Because a digital creative agency’s team is often composed of highly skilled and experienced individuals.

4. You Can Focus on Your Growth

Having extra hands on board means you have more time to focus on your business. You can now truly focus on what’s important – expanding your business. Digital marketing is just a part of the big picture which you can now leave in the hands of a reliable digital creative agency, and you can now focus on other endeavors.

5. You Get Access to Advanced Tools

Digital creative agencies often have some advanced tools that aren’t available for the general consumers. Tools such as gathering statistics and valuable information regarding the purchasing tendencies of your audience, increase your visibility, increase your website’s performance, and many more.

Purchasing all those tools can add up quickly and requires a significant amount of investment. Instead of spending your money on those tools in which you have to learn in order to use its full potential – why not get a digital creative agency where they already have it, as well as know how to use it efficiently.

As of right now, we are in the digital age and millions of people are spending most of their time online on various digital and social media platforms. That’s why businesses and brands that want to get noticed should be doing digital marketing.

Digital marketing is a marketing technique that utilizes the internet or any electronic media to promote a brand, products, or services. And there’s no better opportunity than now when people around the globe are still getting access to the internet.

Regardless of how big and what type your brand or business is, taking advantage of digital marketing services is never a bad thing. Why? Because the advantages of digital marketing over traditional marketing channels are immense. 

Now, let's take a look at why digital marketing is essential to your brand or business to thrive.

1. Reach A Brand New Audience Where They Spend Most Of Their Time

Statistics have shown that this year, people have an average amount of 7 social media accounts across different platforms. Majority of them are on Facebook and Instagram. Statistics have also shown that an average person spends 2 hours online while teenagers spend 9. That’s an insane amount of time online and would be a great target for you to market your brand or business.

Nowadays, social media is incorporated into everything from work, school, entertainment, and socializing. And oftentimes when they’re browsing around the internet and various social media platforms, they are working with branded content. Some even go on social media sites just to browse for products to buy.

Social media platforms are a rich and thriving place full of potential customers, and what’s great about it is that it’s only a piece of what digital marketing is.

2. Easy To Share and Precise Marketing

Various digital marketing platforms and channels have features that allow for brands and websites to easily share their content, which makes your marketing campaign significantly easier. On top of that, you also get to be more precise with your campaign rather than using the old method of spraying and praying.

Many social media platforms are equipped with algorithms where users are only presented with ads they are statistically more likely to engage with. That algorithm increases your brand’s chances of getting targeted exposure to the users, creating potential business opportunities more likely to succeed.

3. Global

This goes hand in hand with the second factor. What’s better than having precise targeting of your ads?  A targeted ad that can reach a global audience. That’s all thanks to global digitization. 

This is a great opportunity for small start-ups to go global immediately because of the amount of exposure the internet provides, which also levels the playing field for everyone.

4. More Personalized Content and Ads

With digital marketing, you can personalize your campaign and content to a specific set or group, and another specific content for the other; in other words, segmentation. With segmentation, you further increase your chances of generating business while also cutting down on costs.

You can utilize digital platforms to send emails or adverts to specific groups or people, or send emails to a specific region. Overall, digital marketing strategies provide you more control over your campaign.

Are you looking for a user-friendly, start-up friendly, flexible, and well-supported programming language to master, study, or use in developing your website? Look no further as Ruby on Rails has it all. If you ask developers and start-up companies alike about their experiences with Ruby on Rails, most of them will provide you with positive feedback.

In this article, we’ll be exploring what advantages Ruby on Rails can provide you and your business to warrant such high praise from other web developers.

But before we do that, let's first introduce what the Ruby on Rails framework is.

Ruby is an open sourced programming language that is focused on simplifying repetitive tasks and as a result increasing productivity. It’s an object oriented and dynamic programming language that provides unrivaled flexibility to the developers. It has also been used in developing some of the websites that you love the most right now such as Twitter, Yahoo, IBM, JP Morgan, and more.

Ruby on Rails, commonly called just“Rails,” is a convenient development tool that provides developers with access to libraries, providing a solid structure and framework for the code they write. Rails utilizes the different programming languages to create a web application.

Advantages of Ruby on Rails

Convention over Configuration

This principle from Ruby on Rails allows the developer to save time and effort during development because the framework assumes what the developer wants to do and how to do it. That way, developers don’t need to focus on the minor details or the configuration files. As a result, the developers can achieve the same outcome while writing less code.

Don’t Repeat Yourself

This principle makes it so that the developer makes fewer mistakes due to repetitive tasks. It also makes the developer’s job of modifying the code much easier.

Simplicity

Ruby on Rails further improves upon the advantages that the Ruby programming language provides. It utilizes English-like syntax, as well as the common language making the code feel more natural and logical.

That simple principle allows the developer that’s using Ruby on Rails to do more with fewer codes. It also lessens the burdens of developers to insert notes and comments on their code because managers can easily know what’s going on by just scanning the code.

Faster Development

By utilizing Ruby on Rails as your programming language, you’re not only cutting your development time in half, but you are also saving in costs. Because Ruby on Rails is so object-oriented, the process of web development becomes much faster. With the lean code base, modular design, and an open-source code that the community is constantly developing, you are sure to complete your project with time to spare.

Ruby on Rails doesn’t require an extensive and intricate line of code; rather, it requires only a few. For  example, a single line of code from Rails would equate to six lines of code if it was written in Java.

Easy Maintenance and Updates

As said earlier, modifying code written in Ruby on Rails is a lot easier, thanks to its stability and predictability. This comes in handy for startups, long-term projects,  and businesses wanting to make  modifications.  If your already completed project needs some updates or fixes, a newcomer can easily pick-up the project and be familiar enough to carry out their assigned tasks.

Trying to establish your online presence? There are many aspects and factors that you need to take into consideration, so this isn’t as simple and straightforward as having a basic website for your business, services, brand, and events.  However, if you can achieve the right web design, you'll be set for success.

One thing that you’ll notice with established and successful websites is how well they implement SEO or Search Engine Optimization techniques and tactics, and how well they create content to fuel and boost their online presence.  And that’s just a single factor out of the many that makes web design important. If you do everything right, in time, you will surely see the results.

Importance of Web Design

As said earlier, there are various factors that will determine whether you’ll succeed in captivating new audiences online and establishing your presence in targeted areas. But exactly how important is web design, if you look at the grand scheme of the project?

Simply put, website design can make or break a business, product, brand, or service that you’re trying to establish online. The way you present your business to your new found audience will be the determining factor in whether they become your customers or not. Every little detail counts, and developing a website where you have a user-friendly interface, for example, can significantly boost your conversion rate, potentially leading to more business.

As such, we now present several reasons why Web Design is important.

First Impressions Lasts

With websites, first impressions are of the utmost importance because it’s where you capture your audience's attention.  They will make conscious and subconscious judgments about your website within those first few seconds. And within that small window, your website absolutely must provide a positive experience for your visitor.

The moment a member of your audience visits your website and all they see are unappealing and outdated designs, you've given a poor first impression.  Unfortunately, this can sometimes deter people from ever visiting your web page again, which can cost you leads and potential customers and may even lead some of your audience to a competitor’s website, making it even more difficult to assert your business's superiority.

The right website design is important as it influences how your audience sees your brand and business as a whole. If you present your audience with a properly functioning website, it’ll help them feel like valued customers receiving a great service or product.

Establishes Trust With The Audience

Trust and first impressions are closely related. “Trust your gut,” right? The moment your audience sees that your website is poorly designed, lacking basic functions, bells or whistles; information is outdated, and etc., trust goes out the window. Some people may even feel like your website was shady or seedy all because of its poor web design.

On the other hand, a website with a great design would give your audience the impression that your business can be trusted because of the thought and care that has gone into it and would encourage them to spend more time on your website to check your business out.

Search Engine Optimization (SEO)

If you don’t incorporate SEO tactics in your website design, no matter how great the design might be, reaching a greater audience will be an uphill battle right from the get go.

In web design, there are  elements and practices that influence how you push your content on your website, and if you know how these elements and practices work, you can use them to your advantage.  For instance, how you rank on search engines whenever a certain keyword that is related to your website or business is searched.

Aside from how you push content, there are also other elements that can affect your SEO rating.  In order to understand all of this and to ensure that you are doing everything right, it’s best to partner up with a web design agency, and there’s no better choice than us.

If you’re a smart consumer, then you probably poke around the internet looking for additional information on products you'd like to buy because you prefer making informed decisions. In fact, statistics by the eCommerce Foundation show that almost 88% of consumers will search for information about a product or service before making a purchase online. Statistics and behaviors like that are reason enough why a website is important in today’s age.

But of course, in order for a website to fulfill its purpose, it needs to be properly designed and developed.  In this article, we’ll be focusing on the importance of website development.

If you want to give your business a chance to succeed in today’s global competitive market, then you will surely need a website, but not just any website; it needs to be properly made and designed. Your website will be the backbone of your online presence as all your digital marketing leads to it.

Let's discuss the different reasons why web development is important for your brand or business.

Accessibility

If you believe that having a physical outlet or some sort of store for your business is enough, then you’re gravely mistaken. Sure, it might catch someone’s attention from time to time as they pass by, but that’s it.  Unless your product has already proven to be better than your competitors, it will be difficult to win over customers or draw in potential customers beyond a certain distance; competitors may simply be more convenient.

On the other hand, if you have a website, you can set it up to be just like an online store as well. So not only is it good for obtaining new audiences and potential customers, you can also treat it as your secondary market, if it’s a viable product to be shipped that is.

Also, some of your customers may talk about your brand or product with their friends.  If they go to the internet and decide to check out your website, and you don’t have any, then you’ve potentially lost a customer already.

Credibility

As a business, building and establishing credibility is something that you need to do. And as stated above, a business without any online reference or website, will immediately be seen by consumers as not reliable. So how does a website help build your credibility?

It’s simple, actually.  A website enables your customers to see and be informed about what your brand, product, or services is all about. In addition to that, a website also allows you to showcase your expertise, experience, and some customer testimonies to further cement your brand.

By doing this, you establish sort-of a bond and trust with your customers, which is a crucial first step in establish a long-term relationship with your customers.

World Wide Marketing

With an established website, you can now start marketing your products or brand in several social media platforms, forums, and more. Basically, a website will grant you access to audiences from all across the globe. And what’s best about online marketing is that you can tailor or aim for a specific type of audience.  This specialized targeting can help audiences see how your product or service relates to them and their specific needs, increasing your chances of potentially closing out a deal.

We, the human race has faced countless adversities and we always come on top, and that is because of our ability as a species to adapt and be flexible. Until now, that hasn’t changed. As the world rapidly evolved from the traditional industrialization period to now the digital era, so too did our lifestyle. 

If there’s one word that could sum up the age we’re living in right now, it would be “convenience”. People like everything to be instant and be there the moment they need it, and there’s nothing more convenient than getting the information that you need in a single click of a button, and that’s what most people do on the internet everyday other than socializing. 

Back then socializing was done through a personal network, through personal networks, but now, it’s done on the internet – businesses too have evolved, adapted, and took advantage of the internet and its vast audience. 

The digital centric lifestyle that we are living right now offers us little to no choice but to get on with the times. Hence, people are growing dependent more and more on the internet to function, the amount of people using the internet day by day is greater than before and that will only keep increasing, and If you’re a business owner, no matter how small, if you’re not taking advantage of that and still don’t have a website, then you are already way behind. 

Why? You may ask, because in order to conduct more business and gain new audiences and customers, you need your voice to be heard, you need people to see and notice your brand, and in order to reach your goals, you need website development.

Other than that, there are a few more benefits that you can get from web development such as:

1. Communication

It allows you to communicate with your clients, customers, and your new audience effectively. Creating a bond and maintaining communicant and interaction with your audience is one way of creating business, it makes receiving feedback easier, and furthermore makes the customer feel valued. 

For this reason, it’s important that business owners have something on their website that allows their customers to contact them and connect with them. 

2. Improves Connectivity

Your website takes care of things such as expanding your reach and attracting new audience and visitors to check out your business. Creating a functioning, user-friendly, and neatly designed website will allow users from different devices and platforms to effortlessly access your website, hence increasing traffic.

3. Increases your reliability

The way you present your website to your audience speaks volumes on how well you value them and they might also get the idea of how passionate you are when it comes to your products or services. Through web development, you can showcase your skills, expertise, credentials, experiences, testimonials, and what not onto your website. Those simple details will aid you in getting your audience’s trust and confidence, it may not lead to conducting a business right away, but at least they have something to reference on whenever they are need of your business or someone else they know does.

One honorable mention is that your competitors are most likely utilizing web development to get an edge over their competitors as well. So if they’re doing it, you should too. Simple as that.

To conclude all this, I will say that website development plays a very important role in succeeding on the online market. Without web development, getting noticed and discovered on a global audience can be very hard.

We humans have survived for so long because of our flexibility and our adaptability with changes that comes with time. And that won’t change even in the 21st century. One big change in todays’ age is the internet. And with our digitally-driven lifestyle, you can’t do anything about it than getting with the program. But it’s not all bad. The internet offers us new ways to communicate, interact and network with people all across the globe. And that alone makes website development an integral part of your business.

In order to make new business, you need your online voice to be heard, presence to be felt, and people will need to see your brand or services. And one way to achieve all those is through web development. It’s the same as the saying “The eye is the window to the soul”, your website will serve as the window to your business – on what your services are all about or your products and what you can offer.

As we grow increasingly busy with our lives, we seek more and more convenience in other mundane tasks. And having a website where they can see all the information about your business and services in one click is as convenient as it can be – and that is what most people do whenever they are on the internet. If you have failed to provide information about your business and your product in that single click, then you may have already lost hundreds, if not, thousands of business opportunities already.

Web development or your website is a way to let people know your products and services, provide information on why your product is a must or relevant in today’s age or why they need it. And it’ll also provide qualities and services that may set you apart from your competition. Displaying this information with images will help you capture the audiences’ attention, influencing them in their decision and potentially lead to conducting business with you in the future.

And that is just one of the advantages that you get from website development. Other than that, a website enables you to communicate with your visitors and customers efficiently and effectively. Communication is very important if you want to make business with your audience and costumers. With the information that you have on your website, you can now share it to various social media platforms and promote your services or products. You can also gather feedbacks from past costumers on your website which will show them that you are concerned and have their satisfaction a priority.

Web Development is also a means to show people your credibility and legibility. When people hear a product name or service through social media or their friend and decide to look it up and see no website about it, you essentially lost a costumer. On a website, you can put up your skills, testimonies, expertise, experience, and all the sort that will further entice your audience.

Times are ever changing and technology will still keep on evolving. If you fall behind in adapting, your business is doomed. That’s how important web development is.

We live in the age where people spend most of their time on the internet. And it’s reasonable because on the internet, you can access information that you normally can’t access back in the days, entertainment which a television pales in comparison, news, and you can even contact a friend across the world, and more. The Internet has limitless use.

That is why businesses have started taking advantage of the internet. Coming up with strategies that will widen their audience, boost their sales, and have interactions with customers all across the globe. And that is made possible by developing a website.

Website development is now widely used all over the world as a great tool in helping your business grow. But how important exactly is a website in the growth of your business? As stated earlier, most people are glued to their computer and phone screens all the time. Everything that you do in your computer and phones are all connected into one network called the internet. Especially in your office, you are all connected to a network. And when the internet goes down, the wheels of your company will stop turning, halting your operation.

Many startups have attempted to put their mark on the online market, but end up failing in capturing their much needed audience. What did they do wrong? It’s because most of them don’t understand or underestimate the capabilities of a good website development in terms of helping their business grow. If done right, website development can get you bountiful results.

Let’s take a look at exactly how important web development is.

Accessibility.

Many entrepreneurs and businessmen believe that all they need is a physical location or to set-up shop and they’re done. They might capture someone’s attention throughout the day, but that’s about it. People are busy with their daily lives, and unless you offer excellent service or products – then people won’t go out of their way to visit your shop.

But developing a website where people can see your product, service, discuss and provide feedback, and more. Then you’ll have a pretty reasonable chance of catching some audience. As technology progresses, people get lazier. They prefer to everything to be instant. And that’s what your website will provide. Instant information about your business and products, and if set-up right; your services.

Convenience.

With your website, people won’t need to go to your physical location. Whenever they need something, a quick visit to your website will do. That’s why if your business is all about services or selling products, and you put it all on your website. You’ll have a great chance of conducting business.

Worldwide Marketing.

With a website, you can market your services and products on to an even wider audience around the world. You can regularly plug your website on some forums, social medias, and other social platforms that you think might be in need of your service. Having an online website is just like a brochure.

Credible Source.

A website can be used to prove the credibility of your service. The way you present your business, services, and products online is very important in getting new costumers and attracting more visitors. That is why website development is of the utmost importance when trying to reach a global audience because the way you present your website to the masses will speak loads as a testimony to your business.

With website development, you can add your expertise, testimonies, experience, and more on your website. Which can then help you earn the trust of your visitors, and potentially closing out on a deal.

Welcome to the  21st century, where self-driving cars are actually not so in the distant future anymore but is actually real. Where everyone has a smart-phone, information is accessible to anyone, and you can connect with anyone anywhere through social media.

Most people are glued to their phones 3-4 hours a day, may it be watching videos, reading forums, or lazily browsing through social media. And as an entrepreneur, if you’re not taking advantage of that, you are already way behind. In order to be successful in today’s age, you have to have an online presence!

Establish your presence on the online world through Digital Marketing.

What is Digital Marketing?

Marketing is always about how you connect with your costumers or audience at the right place and time, and today’s age, that is online.

Digital marketing is a new marketing strategy that blows the others off the water. It’s a way to use the internet in order for you to leverage your business, be it through social media, search engines, email, and websites. It’s a way for a wider audience to discover your business.

What are other forms or tactics of Digital Marketing?

A good digital marketer will have a clear understand on how each tactic can support each other in order to reach their goal.

Search Engine Optimization(SEO)

This tactic is used to increase your websites rank on search engines, thus increasing the traffic of your website. Websites, blogs, and infographics are the ones who benefit the most with this tactic.

Content Marketing

Content Marketing is the promotion of assets with the goal of generating traffic, brand awareness, lead generation, and costumers. The channels that can make the best use of this method are blog posts, E-Books, Online Brochures, and infographics.

Marketing Automation

This refers to automating your basic marketing operations such as email newsletters, social media post scheduling, contacts updating, lead-nurturing workflows, and campaign tracking and reporting.

Email Marketing

Emails are often used to promote content, events, as well as to direct people to the businesses website. Email marketing are also a form of communication to your costumers. Email Marketing usually covers blog newsletters, follow-up emails, welcoming new customers, promotions or discounts, or tips.

Inbound Marketing

In this one, you can use every digital marketing tactic to attract, engage, and delighting costumers to your online content.

Does Digital Marketing Work for all businesses?

Knowing all that tactics, you might wonder if that is applicable to your business. The answer would be a resounding yes! Digital marketing works for any business in any industry. Regardless of your product, digital marketing is all about building your online persona or presence, to identify what your audience wants and to create valuable content to cater for them.

How and where can I start?

On top of managing your business, it might take too much of your precious time trying to build an online presence. It is more time efficient and practical to hire a company who is more than capable of doing all those things. Introducing, The Creative Faze.

The people at Creative Faze specializes on various things, from building your website from scratch, managing it, and making your online presence be heard. They are a team of driven individuals who are committed on giving you the best value, and top quality results for their clients.

The Creative Faze team will look at your ideas from a different perspective and will always come up with innovative ways to implement it. With the consumer habits always changing, there are always new things to learn, and that’s where Creative Faze excels, in thinking on their feet and adapting.

Allow us to help your business grow, flourish, and capture new audiences.

When it comes to technology, there’s always something new, always more to learn, always new trends. And right now as we're living in the golden age of information, businesses are coming up with new ways to market and advertise themselves, and one that’s hot right now is Digital Marketing.

People rarely turn their T.V on nowadays as everything is just a search away, be it for entertainment, news, and even shopping. Which means that offline advertising isn’t as effective as it was before.

Enter digital marketing -- Digital marketing is the use of the internet to reach wider audiences by the use of Search Engines, Social Media, Email, and websites. And with how easy and accessible the internet is today thru your phones, laptops, tablets, computers, and etc. the number of people accessing the internet grows every day. And if you’re not taking advantage of that with your business, then you’re already way behind the competition.

Not having a website is like a death sentence for a business. It determines from the start whether a business would fail or succeed. A website is like a modern day business card, there the people can see what services you offer, the products you’re selling, your location, contact information, and even buy from you online.

So if you don’t have one, the people from the Creative Faze can help you expand your audience and reach new horizons, they pride themselves in creating the boldest and most daring projects and offer the most innovative solutions. Their concept is to keep things simple, easy, and be the solution.

It all starts with a consultation, they will sit down with you, talk to you about your ideas and come up with a plan on how to execute it the simplest and most cost-effective way but still producing the highest quality that you deserve.

Next comes designing, we want your audience to be captivated the moment they set eyes on your website. Love at first sight, if you will.  With the information that they gathered during the consultation, they can now a clear understanding of what your goals are and what you’re trying to achieve, thus providing your audience with a fun and fascinating experience that will pull them in even more. Because it’s not just about getting their attention but also retaining it.

And comes development, this is pretty straight forward as the people at Creative Faze are highly skilled and well-honed in their craft, expect them to build the strongest foundation for your website, done with excellence and efficiency.

Here comes the best part, after completing all that, it’s time to put yourself out there and the people from Creative Faze will do that for you. Creative Faze is always thinking about how they can provide you the greatest value for you, their clients. From Search Engine Optimization, Social Media Optimization, Content Marketing, and more. These are just a few of the many strategies that Creative Faze has to offer.

We have the best web development services when it comes to quality and affordability! For further questions, or requests, feel free to contact us and we’ll soar new heights together.

does not have a digital identity. For businesses, the stakes are even higher. You don’t have a legitimate business if you don’t own a website.

As you've probably noticed about a good website, it's where everything is presented. Literally, your products, services, and location are posted online, or they should be. Without it, well, you’re good as gone. Competitors are going to eat you up, and you’ll be left with no revenue before you know it.

Small-scale businesses have a chance to win at this game thanks to their strategically developed website. You can earn more than what you initially needed to spent in just a matter of months, provided that your overall marketing plan doesn't have any major flaws.

Marketing is a complicated story, but it is the KEY to a successful business venture. As part of that, you have to think about the initial steps necessary to grow as a business owner.

Think about this: Not long ago, we used to market our businesses through tarpaulins, flyers, TV, and radio. Now, that method is equivalent to a whole lot of unnecessary expenses.  Today, however, tells a completely different story. If you want your business to be heard, all you have to do create a website.  You’re not only spreading the word in your local area, but you’re sharing your business with people who are located in other countries.

So, for instance, you own a small-time business, and you’re selling organic soap, and people from other countries like what you’re selling.  They can order it from you without needing to visit your brick and mortar store.

Do you know what does that mean? It means you get more customers, more positive feedback, and more income! Besides, who doesn’t want MORE growth for their business?

Now, the question: Is website development expensive? Answer: Nope! As you can see, it is way cheaper than the traditional way of marketing and advertising. Not only that, but you get to put anything and everything you want on your website. 

It’s also another way of branding your business, so you can let people know what your goals and visions are in the hope that they share the same vision as you do.

Another thing to keep in mind is that website development only takes a week or two to get it up and running. It doesn’t take time, it’s light to the pocket, but most importantly, it works.  Your clients will be able to access your services through their phones, tablets, and PCs. They have the power to access them anytime, anywhere, which gives them their sought-after convenience.

This is definitely a no-brainer decision.  If you want your business to be the next big thing, the first step you can take is to setup your own website. If you need help with your design, don’t hesitate to call us for assistance.

We offer the best prices with our world-renowned web developers.  We make sure we’ve captured your visions for your website.

Congratulations! You have managed to make your own website, but that doesn’t mean you are now a threat to your competitors, especially to the big dogs in the industry. As a matter of fact, you’re far from that.

Sure, your website does help you reach your audience, and people will be able to check-out your business. However, owning a website isn’t enough for success. You need to have the right website design.

The right website design is what separates the best from the rest.  Not only will it make your services more appealing, but it will also draw more people to your website.

If it’s specifically designed to be user-friendly, then you’re able to make your audience linger longer on your site, which will positively affect your Google ranking.

This is definitely a no-brainer, achieving customer satisfaction is easy. All you have to do is to make sure your services and product delivery are on point and your business looks good.

Nobody wants to enter an unappealing store – would you want to eat at an untidy restaurant? Of course not! Design can stimulate our curiosity, which makes us want to go inside a particular establishment or business.

Since we are in an age of digital marketing, an awesome web design means you have an awesome business going on, and it attracts awesome people to your business. Hey, we’re all about leads here, so attracting quality leads means a lot.

You might be able to get a website up and running on your own, but that doesn’t mean that it’s an effective website. You don’t want your website to look like any other website out there, do you? What you want is for your website to look different, unique, and something that would stand out in the crowd of competition.

Bringing in professionals to do the web design for you means you’re upgrading your business to a whole  new scale.  You’re not only saving the effort and hassle of doing the work ineffectually yourself, but you’re saving money as well.

Here’s the thing, when you do it yourself, you’ll eventually want to change it because you'll find things you did wrong or should have done differently.  In other words, you’re wasting time as you could have asked the pros to do it and made it right the first time around.

At Creative Faze, we value the importance of customer satisfaction, and we have made sure that we’ve done everything right from packaging, team members, up to the price point.

We make sure that you get your money’s worth and so much more. There’s value in everything that we do, and our team of professionals make sure that you have that awesome experience with our company.

We have worked with a variety of different clients since we started our business, and it has become our mission to make sure that every project we work on is a personalized experience for our clients.

If you have any special requests or if you want your company vision to match your web design, we ensure that it happens. What are you waiting for? Give us a call today!

As we’re progressing in the digital age, change is becoming apparent. As a matter of fact, customers are changing constantly with all these different trends popping out here and there on a daily basis.

It’s pretty hard to keep up with the trends, especially when you’re managing your business. With that being said, no one really knows what’s going on with the latest trends best than your marketing department.

Marketers with experienced are trained to understand the digital world on a different light. They know how to maximize a certain trend, and how they can use that to their advantage.

It’s important to surround yourself with people who know what they’re doing and how to achieve your company’s goals.

Hiring a digital creative agency gives you a lot of advantages. For instance, your company’s data analysis with predictably evolve. People with expertise truly knows best, so they know how to read, analyze, and optimize your website better.

While it’s true that it might be a normal activity in your company to go over sales data, but in the year 2019, it’s best if you expand what you have in your arsenal and put it out to the digital world. You’ll be able to understand how your clients are behaving, and how will that impact your business.

This is big – it’s all about maximizing the information that you have on your customers and using that to your advantage. Getting the right digital creative agency for that will give you a huge win for your business.

Another advantage is that a digital creative agency delivers quick monitoring and insights for your business. You get to see the behavioral pattern of your customers right away, so you can take the needed action to win them over.

It’s going to save you time from checking up on your competitors to see what they are up to because with a digital creative agency you will be light-years away from your competition.

These agencies are already equipped with the needed tools, and they know how to make the most out of these tools. With that said, they have a creative way of thinking.

Digital creative agencies know how to use the information that they have to maximize sales. They know how to out-think your competitors through in-depth market analysis of your audience and competition.

Strategies know how to make one simple thing about your company to something remarkable in just a matter of days. Results can be seen within a few weeks of implementation.

Your brand will be given a whole new image. Digital creative agencies will enhance your existing content and turn it into something spectacular. They’ll also be pumping out new fresh ones regularly to keep your audience enticed with what you have to offer.

In other words, they’ll always have something to look forward to your company – whether it may be new promos, offers, or special events.

Do you want to earn more, do less, and have more time? A digital creative agency is an answer!

The thought that weighs most on any business owner's mind is how well will their product sell. In other words, most business owners would focus all of their time, money, and energy into creating a masterpiece of a product that they know will sell.

No doubt you have the fundamentals down. Have a good product, and sell it to the people. However, it isn’t as easy as you might think that it is. While it’s true that a good product will generate sales, that doesn’t mean that you'll be on Apple’s level any time soon.  Naturally, anyone who aspired to be the next Steve Jobs needs to secure a salable product. But what can we say…that's only half the battle.

If you think that winning half the battle is enough to succeed, then prepare to be disappointed. You need to create a solid online presence for your business traffic to go crazy.

People, we are not looking for a traditional business set-up here. We’re done with that. As a matter of fact, we were done with that process years ago. Right now, if you want to make your marketing plan the blueprint for success, you need to invest in Website Development.

Just take this for example – you currently have the perfect set of products, you have an elite team that has an awesome skillset to do the job, and you have the best of in-depth knowledge on the matter.

You can basically have it all. But if people aren’t able to reach you – your business is done. Now, I don’t want to be mean or anything, but creating an online presence that would make competitors shiver is a must.

There are a lot of companies that do not have much to offer (their products are mediocre at best) but they’re doing extremely well. As a matter of fact, they’re doing better than companies who do offer REALLY good products.

If you don’t want your advertising outshined by the competition, then you need to get your website developed properly (like what we’re offering).

The thing is, once you have created an online base, you’re going to have regular repeat purchases. Now, how does that sound? Of course, this might be a lot to take in for someone who has just started incorporating their business online.

If you’re a person who has been making ends meet with your traditional business, then it’s going to be difficult adjusting to the digital world. Remember the benefits; it is worth it to widen your base of potential customers.

When we talk about accessibility in this regard, we’re not only talking about showing off your super cool products to your locality, but we’re sharing the love to the whole wide world.

Also, if there’s a certain reputation you want to uphold or if you want to be seen in a certain way, this can be made possible by the way you manage your image and brand, particularly on your website. 

You get the power to effectively market what you have in the most professional way possible. The problem here is, if it’s not done correctly, your mistakes will be visible to more people, and there is no place to hide.

You see, in the connected world, everything comes fast. Building your website to a professional level can help increase sales and traffic almost immediately. However, not doing all of the things that help your business flourish could destroy the image you’ve been trying to nurture.

Don’t worry, that’s where we come in. Our members are experts in their own rights, we have built thousands of businesses all around the globe. The feedback has been amazing, and it would be awesome to share our experience with you.

One thing that we would like to highlight about our work: We create polished websites. Now, the idea of developing your website is often misunderstood. It covers a whole lot, actually.

You can start with programming some simple data, network security customization, and a lot more. Meaning, you can have a simple site (making just a few adjustments) or you can create a complex, customized website that targets a high-end audience.  Either way, we are there for you.

When you’re part of the digital world, which I think everybody is at this period and time, you know how much of a modification it has taken over the realm in the latest years.The thing is, we can only imagine great things from the fast-changing world of social media, and while this may be a good thing, it’s going to mean trouble if you don’t know the ins and outs of the latest trend.

As you can see, not only are the trends are changing, but also your clients. It may happen gradually, but the next thing you know it, everything has completely changed, and you’re lagging behind.

With that being said, you have to make sure that your game is on point. You need to have everything in line that’s necessary for your successful business venture.

There are countless of businesses that have done so well in the past, but they were too slow to take on the latest trend, and have been lost in the tide.

The marketing department knows this all too well. Here’s the problem though, when a company already has been building the business for years, then it’s going to be a problem for a digital creative company to fit in.

But it doesn’t mean that it’s completely impossible as when we say digital creative company, there are other things in which it can help you. So yeah, it can be beneficial to your company for a lot of ways, and I’m going to share it to you down below.

There are strategists, analysts, and designers that have their own ways of improving your company. So, to make sure that you can have it down on your notes, I’m going to write them to give you a quick and brief overview on the things that you should take note of in order to have a successful company.

In light to what I’m about to share, you can discuss the future of your company with your team members or your trusted partner so that you can change things up for the year 2018.

Data Analysis

There’s one thing you really want to do if you want to become successful in this field, and that’s analyze data. To be honest, this is something in which you should pay close attention to.

You have to understand why the consumers are acting this way, and predict their next move. Think about it this way, what if you could somehow tell what would be the next big trend in the market today? Would that help your company?

Obviously, the answer is yes. As a matter of fact, it would be a big help for the company. You would have the upper-hand of the competition, and your sales would generally be sky high.

Sure, you may have an e-commerce site, but if I’m going to be real with you, that’s not enough. You need skilled people who know how to read, analyze, and of course, optimize your website, so that you would be winning in this business game.

What you may be thinking when I say analyzing data may be different from what I have in mind. As you can see, it’s more than just going the usual stuff, which means it goes beyond looking at numbers.

You need to know that there’s more to it than just that. You generally have to know about the thought process of your client. For instance, how many times did they have to check out your site before they have decided to buy anything? That alone tells a lot.

You have to learn how to track their behavior and make the necessary changes right away.

Fast Monitoring and Insights

Here’s the thing, when you are going into the digital realm, you’ll be able to find out more info in such a short amount of time. If you’re used to doing things the old fashioned way, then you need to keep up with the times.

I want you to think about this – if only you could tell the pattern of how your clients walk around your business, and then you would be able to take advantage of their pattern.

That means you don’t have to do it the old way where you have to literally go to your competing mall store to check out the competition with the help of a digital creative agency, you’ll be able to do so much more in the business.

The good news is that there is a ton of monitoring tools wherein you can take advantage for yourself, and you’ll be able to give more a detailed and precise flow of what you want to do for your next move. 

Web Design Company

Unfortunately for many business owners, they see no point in paying extra for a professional website design. Okay, I get it – you’ve already spent money just creating your website in the first place.  It's up and running (kind of), so why would you need to spend MORE money on web design? Well, good question. But the thing is, if you want to become successful in your field, you have to put in the extra effort, and sometimes that means calling a professional – especially  for something as important as web design.

And when I say important, I mean it. If you’re going to take a look at the successful companies that have established an audience through their website, you can see that they have definitely put in more effort than usual.

Looks are everything, as shallow as it may seem.  When it comes to your website, it shows how much you really care. I’m pretty sure you know what I mean – people would appreciate your site much more if they can clearly see that the site is professionally made, and there was a lot of effort put in it.  The care is in the details that make the website easier to use, visually appealing, and the layouts logical.

Do you know why? Well, it’s an indicator that you’re actually sincere with that you are doing. These days, there are a lot of sites that do not think twice about going live with their crappy design.

Here’s a tip: don’t be like them, you are not doing your business any favors. As a matter of fact, you are ruining your chances of getting clients, and you are completely wasting your time.

So, with that being said, you have to get rid of the mindset that as long as the website is working, it’s completely okay. To be honest, it’s far from that.

Although in my other posts I keep talking about how awesome it is that we’re able to do so much more with the help of the internet, we can’t deny that people are also thinking the same thing.

In other words, there are A LOT more entrepreneurs now than before. It may sound awesome, but I beg to differ. It also means that you have a lot of competition ahead of you.

You can’t be winning the game if you’re lagging behind. Even if you ARE ahead of your competitors, there are still businesses that are earning higher profits than you are. At the same time, there are a lot of fresh, young businessmen who are trying to overtake you.

With that being said, you have to step up your game and make sure that you’re also improving every single day, and you can do so by starting with your online presence.

Of course, this doesn’t mean that everything about your website must be fancy and expensive.  That isn't what we're trying to do here.  What you need is to make sure that your website looks professional and presentable. It should be able to showcase what you’re trying to stand for as a business owner.

In any case, let's take a look at some points of website design.  Afterwards, you might want to check your current site and decide to start doing things differently.

First thing’s first, you want your site to be easily navigated. In addition, its usability should be spot-on. You should get all of the valuable information that your client needs to know on your site, and it’s genuinely presented in a clear and well-written manner.

However, it doesn’t matter how much time you have spent making the site look like it’s Wikipedia if your guests aren’t able to find out the information that they are looking for. Users want everything to be convenient and easy to find. If they think that your site is too confusing to use, then don’t expect them to stick around.  Chances are they’re going to leave and find a new website from your competitor to find the information.

So, navigation really is a big factor. It’s quite common for business owners to complicate a website when they try to make it look professional on their own. Be mindful that things you might think are helpful may actually be distracting or difficult for your visitors.

These days people's attention span is short, and it doesn’t exclude your audience. They want everything to be quick, precise, and all ready to go.

Now that all is said and done, you already know what to do. Stay clean, and always try to provide them with the information they are looking for when they visit your website.   Make the change today, and be something different for your audience.  Better. 

Bottom line, your website appearance is the make it or break it moment for your clients.

Navigation and usability

Customer service and trust

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• Analyzing your data

• Quick Monitoring and Insights

Millions and millions of people these days use the internet on a day to day basis. Basically, internet is a great way to connect with the entire world. Most of us use the internet as a way to connect with other people, sharing information, sharing of files, for entertainment, socializing, and many other things that could be beneficial for us. 

Here are most of the common reasons why people use the internet:

TO GATHER INFORMATION

Usually, people surf the internet to gather information they need using various search engines such as Google, Yahoo and many others. People tend to look for information through the web basically because it is way easier and almost everything now can be found on the web. 

TO SOCIALIZE

Socializing now comes on a new way. Socializing can now be done over the web with just few clicks and by merely browsing. Nowadays, people would prefer to communicate and get updates from their loved ones and friends for instance through social medias such as Facebook, Instagram, Twitter and many more. 

TO COMMUNICATE

Communication is one of the main reasons why there are lots of people who use the internet on a day to day basis. People connect with each other using the internet through many IM services such as Skype, Viber, Yahoo Messenger, WeChat and many more. It is way easier and cheaper to use the internet to communicate with other people especially if they are far. 

FILE TRANSFER

Before, it takes almost forever to transfer files from one place to another. Now with the help of internet, transferring of files can now be done in less than a minute. With just few clicks, the files you want to transfer can reach any part of the world. 

TO BE UPDATED WITH NEWS AND TRENDS 

The internet is a great venue to know what is happening on our surroundings. It is also the fastest way to be updated on what is happening around. There are lots of news agencies who put news updates on the internet from time to time so that everyone will be updated. With just few clicks, you will know and be aware on what are the latest news and trends all over the globe. 

FOR ENTERTAINMENT

The internet could also be a great way to be entertained by reading articles, watch videos, play games, watch movies and many others. There are a lot of things to do in the web to for you to be entertained. 

WEB TRANSACTIONS

Internet helps us in so many ways on a day to day basis. Before, there are transactions that can only be done in an office or establishments but now, many of these transactions can be done over the web such as transferring money from bank to bank, make reservations in a hotel or restaurant, book a flight and many more. You can do all these things at your own convenience, anytime, anywhere. 

FOR BUSINESS

Many people now take advantage of the internet as we venue to build a business. There are plenty of online business already existing such as selling and marketing. Since there are millions of people using the internet everyday, chances are businesses will click. 

In using the internet, we usually go to websites to get the information we need or to finish the tasks that we have to do. Have you ever wondered how these websites were created? Website development or also known as “WEB DEVELOPMENT” is the process of creating and putting a website on the web so that people can use them. Web development broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks.

• Your website will have a unique design. 
• You can personalized and have a web design that will fit the business. 
• The website will be search engine friendly which is very important as this is responsible for bringing visitors to your website. 
• The website will be more adaptable to your company’s needs.
• Your website could have a good “scalability.” 

• Get inspiration on colors, layouts and features.
• Very low budget.
• Shorter development time when you need to get up and running as soon as possible.

• There might be lots of people using the same template you are using. 
• You will be limited to using only the website templates available. 
• Your website will be less search engine friendly.

1. You can have an online presence round the clock. If someone wants to know more about your venture, they can just simply visit your website 24/7. It will be accessible to anyone who may want to know more about your business, which is very important. 
2. There is a notion these days that companies or businesses with websites are more credible than those who do not have. A website usually contains the information about the company and how they have been in business, and it will make new clients/customers feel more comfortable trusting their personal information to a company that feels more credible. 
3. Advertising is very essential to any business. Business owners are often willing to spend quite a bit just to make their business known to potential clients, but by simply having a website, it can cut the cost. It could also reach more people than traditional marketing. 
4. Websites for businesses often have a way for customers to share their thoughts regarding their experiences with your business. By having a website, you will get feedback from customers that can be used to make your company better. 

As we are all aware these days, almost everybody utilizes the internet. Many of the products we buy even come with network capabilities. People use the internet for many reasons. To be able to communicate is the main reason why the internet was created, and this is also the main reason why there are so many people using it today. With the internet, we are able to reach people all around the globe through various services (Skype, Yahoo Messenger etc.). There are a lot of services through which people can talk and send messages. Also, the internet is popular for file sharing. Whether it is for school, office, business or any other reason, files can be sent or transferred through many mail services, and Google Mail is one of the most popular and best examples. The internet is also used by many as a way of acquiring information. It is very useful to research something you want to know more about or to discover something new and exciting. By using various search engines like Google, Mozilla, Yahoo and Safari, with one click, you can find the information you are looking for. If you want to know what is happening in the world, the internet could also be a great way to read or watch news. Entertainment is another increasingly popular reason why people use the internet. The internet and entertainment have a very close relationship. Some of the most common forms of entertainment through the internet are watching videos, reading online materials, streaming music and much more. With the present generation, especially with the youth, the internet is also very popular because of social networking. Through social networking, people are able to communicate with their friends and family members, share their ideas and thoughts on the web; they can update their loved ones on what’s new with them and much more. All of these can be done through social media. Facebook, Twitter, and Instagram are only a few of the most common examples. The internet is also popular for business. They use the internet for advertising, marketing, recruiting and other transactions to make their business grow. Having said this, we can understand why there are so many people using the internet. When we go online, we usually go to websites to find what we are looking for or to do the task we need to do. A website is a location connected to the internet that maintains one or more pages on the World Wide Web. By going to a specific website, we can find the specific information we need. To be able to create a website, there is a process which is called Website Development. Basically, website development refers to the process of developing a website for hosting via intranet or internet. Web design, web content development, network security configuration and scripting are some of the processes to have a website up on the World Wide Web. The process may not be easy, but there are a lot of experts who can do it for you whether you want to have a website for personal reasons, for an organization, for your business or for whatever reason. The process is meticulous and needs to be carefully managed. Website development really emerged more or less 20 years ago and has continued to develop into the industry we know today. As years go by, website development will surely grow bigger and bigger, and the demand for website development will surely increase in the future as the number of people utilizing the internet continues to grow day by day.

Technology: the science of craft.  In every place we look right now, there is something that represents technology. It has been a part of our daily routine, and we are living with it every day. We take advantage of it whenever possible.  Some people like the quip that technology is one of man’s greatest inventions. As part of this technology, the internet is growing and evolving every day. The internet has never been more accessible than it is now, and many people use it daily; some consider it an essential part of their daily routine.   We use the internet in so many ways, like looking for information, socializing, shopping or even by spending our spare time with a downloaded book or streaming a video. When we get online, we usually go to web applications and websites to find what we are looking for, but have you ever thought about how those were made?

A website can have many features, like information about a company or product, for instance. A website can be a commercial website, a non-profit group or government website, or even a personal site.  In other words, a website may be created for industry, for a variety of organizations, or even for single individuals.

Basically, web applications and websites are created through different kinds of programming languages, such as HTML, Java, Ruby on Rails or many others. In this blog, we will give more focus on what and how web applications and websites are created under the programming language Ruby on Rails.

Technically, Ruby is a programming language which was created 20 years ago by Yukihiro “Matz” Matsumoto, and Rails serves as a framework for the Ruby language. Among other programming languages available in the market, Ruby ranks among the top 10. As with Java, Ruby is a general purpose programming language, which means it is suited for a large variety of applications; however, it is best known for its use in web programming.

Created by David Heinemeier Hansson, Rails is a web application framework that extends the programming language Ruby, which is where we get the name “Ruby on Rails,” but today it is mostly referred to as simply “Rails.” Rails is technically a software code that is added to the programming language Ruby to form a package library that is installed using the OS (Operating System) command-line interface.

Rails is a substructure for creating websites. It combines the programming language with CSS, HTML and JavaScript to make a web application that runs on a web server.  For this reason, Rails is considered a back end web application development platform.

To create a website or a web application, it usually takes more than one person to get it up and running, and maintenance is another important consideration. It can be time consuming and requires a lot of skills to create. If you are a business or an individual who wants to have your own website, there are a number of Ruby on Rails development agencies that can help address your concerns.  These agencies are usually composed of well trained, experienced and licensed experts who can help their clients achieve their goals. If you want to look for one of these agencies, a simple internet search can help you find an agency that fits your needs.  Ruby on Rails development agencies can also be found online.   Think about your goals and what you’d like to achieve, and they’ll help make it happen.  If you don’t know where to start, try calling for more information and ask what they can do for you.  You might be surprised at the opportunities that unfold!

The internet, which is popular to many, helps us in a variety of ways. In fact, there are a lot of people that have difficulty remembering how they managed everyday tasks before they had a constantly available internet connection.  We can see that a huge part of the world’s population knows how to navigate the internet. Most of the things we want to know can be found with just a few clicks online. It is, as they say, the world at our fingertips. We can use the internet in so many ways. Researching, communicating, socializing and even shopping—these things are much easier to do in today’s world with the help of technology.  With almost everything we do on the internet, we use browsers and websites and engines to be directed towards what we are searching for.

Websites are created by aptly named web developers through a process called web development. Every website created has its web design. Web design is more than just what you can see on a website; it is also the interface, the content, the coding and more. To have an active website functioning as it was intended to function is not an easy task to achieve and maintain, and it typically takes more than one person to do the job.

A quality website should be user friendly, responsive, searchable, updated and informative. These aspects are considered as part of the web design, and they are meticulously planned. If you compared websites from several years ago with those from today, you’d see that—as with all technology—web design evolves. The first website was published 25 years ago, and web design has come a long way since then. The first website was published in the year 1991 by Tim Berners-Lee, and it was only an infographic website. You might want to think about some of the websites we have now and just imagine what may happen in the years to come!

If you are interested in web design and would like to try it for yourself, you can start by learning the basics of Adobe Photoshop and Adobe Illustrator. It is also helpful if you have experience using Adobe Dreamweaver. It may take time to master these programs, but it can be worth it.  These programs are your tools as you design and create your website. In web designing, you also need to learn the basics of programming languages, such the very popular HTML, CSS, JavaScript, PHP, Flash or jQuery. You may want to specialize in one language or become familiar with several.  Having a little bit of knowledge about how to do SEO could also really make a difference in the value of your final design.

Fortunately, these days there are a lot of ways and means to learn all of these skills. Software can be readily downloaded.  Classes are available online and at local schools and venues.  Tutorials are available online, many of which are free, and there are forums where you can reach out to others with more experience when you have questions. There are a lot of tools you can use and places where you can practice and improve your skills. Learning web design requires a lot of time, effort and perseverance, but mastering the skills can be very rewarding, especially if you become a professional web designer.

For many people, web designing is a difficult task and too time consuming for them to manage it on their own.  Fortunately, there are many web designers that use their skills professionally and help others create websites for personal or business reasons.

These days, technology is everywhere. It plays a big role in our daily lives as it helps us make a lot of our everyday activities much easier. You may have heard the quip that technology is one of the man’s greatest inventions. Truly, technology makes our lives easier in many ways. Communication, for instance, has been revolutionized by technological advances even in just the last few years. Technology may not literally cause the world to go around, but it certainly affects how we run everything that happens within this world.

Many of us depend on technology every day of our lives. The internet, computers, smartphones, tablets and other items are evolving and becoming more and more available.  It seems that almost everyone knows how to use and take advantage of technology, like a smartphone.

Smartphones and tablets are two of the most common items people have in today’s society. We use them to communicate with our loved ones even when they are thousands of miles away from us, to socialize, to express to the world our ideas and thoughts, and to entertain ourselves during our spare time. In using our smartphones and other devices, we have applications to help us use wireless devices similarly to how we would use a personal computer (Facebook, Instagram, twitter, etc.). We also have other applications, like YouTube, to entertain ourselves by watching video clips and mobile games to play when we have spare time. A native app is one that is installed directly onto the device, like Skype, FaceTime, Angry Birds and many more. Some applications might come preinstalled, like Google Chrome, Mozilla Firefox, Safari or the like. On the other hand, you do not need to download and install a mobile web app on your device.  We utilize mobile web applications through our browsers, just like we would on our personal computers, but a mobile web app is tailored specifically to function on a mobile device.  If you have a mobile phone, then chances are that you, too, are familiar with different applications.  Have you ever thought about why apps are necessary in the first place?

Mobile applications were created as a result of the mobile culture we live in today.  The mobile web refers to the use of browser-based internet services from portable devices, like smartphones. Previously, we could only use the World Wide Web through laptops and desktop computers, but due to evolving needs and technology, we can now also access the web through cellular phones, tablets, and more.

Mobile web applications created by mobile web application developers are not genuine applications; they are sites that look and feel like native applications (applications that are installed through application stores like Google Play and Apple’s App Store) but are not implemented as such. They are normally composed through HTML5 (a popular programming language) and are run by a browser. These developers are in high demand because statistics show that there are currently more people who use their smartphones for browsing the internet than PCs or laptops.  Smartphones are just more accessible and convenient.

Along with web and native applications, hybrid applications also exist somewhere in between. Hybrid applications are part native and part web application. Hybrid applications can be installed through application stores just like native applications and can be used with many device features.

Mobile web applications are meticulously created by mobile web developers, the professionals responsible for a mobile web apps existence. It usually takes more than one person to create a mobile web application, and it requires enough time, patience, knowledge, skill and perseverance to be able to create and maintain a successful mobile web application.

Everyone knows that web these days could be very accessible to close to everybody and it's now a necessity to many. Nearly each person makes use of the internet for a lot of reasons, it may be for gathering information, if you wish to know/learn something, if you want to purchase or simply scanning for updates, the net is a risk-free source. Also, socializing on the internet is now a common doing through social medias and this is likely one of the explanations why it is well known to many. Internet additionally plays an immense role in the world of communication,  if you want to communicate with any individual who is from afar, with few clicks and your message will be delivered for free most of the time. Internet is a very significant enterprise on the present time additionally in view that even businesses are utilizing this venue to make their ventures develop larger. By showcasing their products and services through the internet that can be seen all over the worlds, their companies grow to be available to many which clearly can bring more income to the trade.  At  this moment in time, most of web users do their looking online.

As what was mentioned above, internet has a lot of users so most of  us people are familiar with how it works. Also, I am pretty sure that we are familiar with web applications and websites. We used them often every time we open our computers or other gadgets but have you ever think how they were made?

Websites have many features and can be utilized in more than few fashions; a website can be a personal internet site, a commercial website, a government website or a non-profit group website. Web sites may also be the work of an individual, an industry or different organization, and are typically committed to a distinctive subject or purpose. Any internet site can include a hyperlink to some other internet site, so the distinction between character websites, as perceived by means of the user, may also be blurred.

Web application or web app is a client–server program software which the customer runs in a web browser. Web applications are popular due to the universality of net browsers, and the ease of making use of an online browser as a client to replace and maintain web applications without distributing and putting in program on probably thousands of clients' computer systems is a key purpose for their popularity, as is the inherent support for pass-platform compatibility.  Webmail, online retail sales, online auctions, wikis, instant messaging services are examples of common web application.

Creating websites and web applications is not an easy task, There are a lot of codings here and there which is somehow hard to understand for many but there are experts who can do it. As part of the innovation, there are people who are generous enough who exert so much effort to make website and web apps creation easier so that it can be done my many and by this, ruby on rails was created. Ruby on rails serves as the foundation for most of the web apps and websites available today. Basically, ruby on rails is an open source software which users are free to modify their websites and web apps according to their own preference. Also, there are a lot of experts in the field of web development share codes to Rails so that there will be more options for its users when utilizing the said software.

In addition, there are developers who utilize Ruby on Rails in creating web apps and services and they are called Ruby on Rails development agency. They are on the market now and  can give you an expert advices and great deals if you want to avail their service for whatever personal reason you have. These agencies are usually composed of well trained, experienced and licensed experts who can surely deal with their clients’ concerns. If you want to look for one, google can definitely do that for you.

If you are in Canada, there are also numerous Ruby on Rails agencies in Toronto. If you are looking to have their services, it is not hard to find one as they are just around the city. Ruby on Rails agencies in Toronto are usually composed of well experienced and knowledgeable experts who are ready to assist their clients with their needs. There are also great deals they offer to their customers which you will surely love.

Nowadays, the world revolves within technology. As what they say, technology today rules the world. Anywhere you look at, technology is there. On a day to day basis, we often use technology as our way of communication and it changed our ways to interact with others. Literally, technology makes our lives easier in so many ways. Making the world move faster is basically the best advantage we can get from it.  From mobile phones, tablets, computers,  and the internet are just some of the most used technologies we have these days. If you will ask why, the answer is simple. With technology, everything is simple and accessible. It gives so much comfort to people day by day. Technology, like many things existing in this world these days has its pros and cons to people because we all know that technology is a product of the evolution of mankind but we oversee the negatives and they are outweighed by the benefits we can get from it. In general, technology affects people positively and negatively. However, the pros of technology prevail over its cons. We as users of technology are the ones responsible on how we should take balance in using it. Negative effects are also visible nowadays and there are also a lot of cons to discuss if we will go to it one by one. We as humans have the full control with it, as what they say don’t let technology control us. Let’s just take advantage of what we can benefit from it as that is really the purpose of technology in this present time.

I am pretty sure that you are familiar with mobile phones. This is maybe one of the material things which anyone in the world commonly have. We use this technology for us to communicate easily with others even with people miles away from us. It connects people from different side of the globe which understandably advantageous for the majority. Mobile phones are the best examples on how technology can give us so much comfort.

With mobile phones, there are what we call smart phones which are more high tech and where you can do a lot like surfing and streaming. In every smart phones there are mobile applications installed to it like facebook, instagram, youtube, . etc. There are also mobile web applications that are preinstalled and can be installed by you personally like Google Chrome, Mozilla Firefox, Safari, Internet explorer etc. We use these web mobile applications in surfing the internet through our smartphones and tablets like how we use them on our computers but just with different interface. We are all familiar with the applications mentioned but most of us do not know how they were made.

Mobile web applications developed by mobile web applications developer are not real applications, they are websites that  look and feel like native applications (apps that are installed through application stores like google play and apple app store)  but are not implemented as such. They are typically written in HTML5 (a programming language) and are run by a browser. These developers are working hard so that these web application apps will support the mobile users. Statistics show that there are more people using smartphones or tablets in surfing the internet rather than using their computers or laptops as it is more handy and portable and this is the reason why they are keep on developing and improving web applications.

Aside from Native apps and Web apps, there is whis what we call Hybrid apps. Hybrid applications are partly native and partly web applications. Same with Native apps, hybrid applications can be installed through application stores and can be used to many device features available.

Now, if you are living or residing in the Queen City of Toronto and you want to have a mobile application created for your business or for other purpose, you have to worry no more. Just within the city, you can find experts who are well experienced to make your mobile application. Prices on mobile web apps development in Toronto may vary depending on preference but one thing is for sure, you will have only the best.

Whether used as a marketing tool or an e-commerce store, web sites are more than just an addition to your commercial presence, they are a necessity for all businesses. If your business is based in Toronto, you’ll need to find a local Web Development team in Toronto to create an online presence that helps build your business.

In today’s Toronto, the internet is a ubiquitous staple for everyone. The web makes information easier to access, friends easier to stay in touch with and entertainment available on demand. It would be almost impossible to find any Toronto resident who does not use the web daily and heavily.  That’s not just true of the under 25 crowd, everyone from stay at home moms to seniors see the benefit of the World Wide Web.

Most use it as a tool not only for information, communication and entertainment, but as a tool to purchase goods and services from vendors locally and abroad.  If your business markets to Torontonians, you’ll want to position yourself in front of them to stay top of mind and make sure they come to you before they seek out your competition.

So, if you want to be—and stay—competitive, you’ll need a website. A good one. You see, the internet has made the world smaller, but the competition for business more fierce. A well-constructed website will make your business and your brand more accessible to potential clients and customers not just in Toronto but globally too.

Now the questions are, how does a website work? How is it created? Who creates websites?

Web development for your Toronto based business can be as simple, or as complex as you need it to be.  The term Web Development broadly refers to the tasks associated with developing websites. The web development process includes web development content, website design, scripting and network security configuration and among other tasks. Basically, website development is simply creating a website from the scratch and maintaining the look and function throughout its life. It is the back-end of the website, interactions and programming on the website. It is quite complicated for many but it is very doable and the developers make money out of it. Since the web was being commercialized, web development has grown into a huge industry.

Your visitors want simple, compelling websites with attractive images and easy navigation. If the design is overpowering or pages take too long to load, they could lose interest. That means, you’ve lost a potential client. Therefore, you want to always be aware of what the public expects from your site. With the ever-changing landscape of the internet, what the public expects changes. Quickly. Hiring the right Toronto-based Web Development team  ensures that you will stay ahead of those changes so you can always give your audience what they want.

Typically, a successful website is created by a team of experts. Larger, more complex sites can sometimes take dozens of professionals to become and stay functional. And, to make sure that the site is found when someone looking for what the business has to offer does a search online. To create, update and/or maintain any website, even a fairly simple one, s not an easy task.  That’s why many Toronto business owners hire someone to do it for them.

Although hiring and professional may not be as cheap as if you did it yourself, the investment is well worth it, especially for those of you who spend your time actually running your company. Your website can be your business card, your storefront, your marketing collateral and your PR engine all in one. It is also like an advertisement that can be seen all over the world because as we all know, most people all go to the internet whenever they need…well, pretty much anything.